2020

NYX Awards - 2020 Grand Winner Winner: Matter

This is Helvetica Now

Entrant Company

Matter

Category

Non-Broadcast / Design / Web Agency / Production Company

Client's Name

Monotype

Country / Region

United States

Experience Level

Agency

Introducing "Helvetica Now," the world's favorite typeface redrawn. Helvetica Now is a new chapter in the story of perhaps the best-known typeface of all time. Every character in Helvetica Now has been redrawn and refit by Monotype (monotype.com) with a variety of useful alternates added. It has everything we love about Helvetica and everything we need for typography today. This promotional video showcases the new chapter in the typeface canon. This is not a revival. This is not a restoration. This is a statement. This is Helvetica Now: for everyone, everywhere, for everything.

Credits

Creative Director
James Fooks-Bale
Art Director, Animation
Nicole Bedard
Producer
Leo Bonarrigo
Design + Animation
Ben Drake
Design + Animation
Joe Skoniecki
Executive Producer
Tim Bradley
2020
Website
NYX Awards 2020 Winner - Learning Center Web Design, Kairos Studio
grand
winner

Entrant Company

Kairos Studio

Category

Website / School / Universities

Country / Region

United States

2020
Website
NYX Awards 2020 Winner - Glitch Labs Web Experience, Glitch Creative Labs
grand
winner
Glitch Creative Labs

Entrant Company

Glitch Creative Labs

Category

Website / Self-Promotion

Country / Region

United States

2020
Commercials / Marketing
NYX Awards 2020 Winner - THE BLUE WAY next exit, Cinecore Motion Pictures GmbH
grand
winner
Drees & Sommer

Entrant Company

Cinecore Motion Pictures GmbH

Category

Commercials / Marketing / Business-to-Business

Country / Region

Germany

2020
Advertising
NYX Awards 2020 Winner - The new anders, Rembrand
grand
winner
Grand Resort Bad Ragaz

Entrant Company

Rembrand

Category

Advertising / Advertising Campaign

Country / Region

Switzerland