2020

NYX Awards - 2020 Grand Winner Winner: Matter

This is Helvetica Now

Entrant Company

Matter

Category

Non-Broadcast / Design / Web Agency / Production Company

Client's Name

Monotype

Country / Region

United States

Experience Level

Agency

Introducing "Helvetica Now," the world's favorite typeface redrawn. Helvetica Now is a new chapter in the story of perhaps the best-known typeface of all time. Every character in Helvetica Now has been redrawn and refit by Monotype (monotype.com) with a variety of useful alternates added. It has everything we love about Helvetica and everything we need for typography today. This promotional video showcases the new chapter in the typeface canon. This is not a revival. This is not a restoration. This is a statement. This is Helvetica Now: for everyone, everywhere, for everything.

Credits

Creative Director
James Fooks-Bale
Art Director, Animation
Nicole Bedard
Producer
Leo Bonarrigo
Design + Animation
Ben Drake
Design + Animation
Joe Skoniecki
Executive Producer
Tim Bradley
2020
Integrated Marketing
NYX Awards 2020 Winner - Sipsy Blends Overall Branding , Elysium Marketing Group
grand
winner

Entrant Company

Elysium Marketing Group

Category

Integrated Marketing / Company Branding

Country / Region

United States

2020
Website
NYX Awards 2020 Winner - Glitch Labs Web Experience, Glitch Creative Labs
grand
winner
Glitch Creative Labs

Entrant Company

Glitch Creative Labs

Category

Website / Self-Promotion

Country / Region

United States

2020
Social Marketing / Communications
NYX Awards 2020 Winner - MTV x Walmart #MyMTVstyle , HireInfluence
grand
winner

Entrant Company

HireInfluence

Category

Social Marketing / Communications / Social Influencer Marketing

Country / Region

United States

2020
Commercials / Marketing
NYX Awards 2020 Winner - Born to Rule, Paradox Media Pte Ltd
grand
winner
Canon Singapore Pte Ltd

Entrant Company

Paradox Media Pte Ltd

Category

Commercials / Marketing / Consumer Products / Services

Country / Region

Singapore