2020

NYX Awards - 2020 Grand Winner Winner: Matter

This is Helvetica Now

Entrant Company

Matter

Category

Non-Broadcast / Design / Web Agency / Production Company

Client's Name

Monotype

Country / Region

United States

Experience Level

Agency

Introducing "Helvetica Now," the world's favorite typeface redrawn. Helvetica Now is a new chapter in the story of perhaps the best-known typeface of all time. Every character in Helvetica Now has been redrawn and refit by Monotype (monotype.com) with a variety of useful alternates added. It has everything we love about Helvetica and everything we need for typography today. This promotional video showcases the new chapter in the typeface canon. This is not a revival. This is not a restoration. This is a statement. This is Helvetica Now: for everyone, everywhere, for everything.

Credits

Creative Director
James Fooks-Bale
Art Director, Animation
Nicole Bedard
Producer
Leo Bonarrigo
Design + Animation
Ben Drake
Design + Animation
Joe Skoniecki
Executive Producer
Tim Bradley
2020
Design & Print
NYX Awards 2020 Winner - When I Grow Up - Children's Book, nmcn Plc
grand
winner

Entrant Company

nmcn Plc

Category

Design & Print / Book

Country / Region

United Kingdom

2020
Advertising
NYX Awards 2020 Winner - Paint Loves Primer, Arcana Academy
grand
winner
KILZ Paint & Primer

Entrant Company

Arcana Academy

Category

Advertising / AD (Single)

Country / Region

United States

2020
Website
NYX Awards 2020 Winner - Coffee Fuels Creativity , Affinity Creative Group
grand
winner
Affinity Creative Group

Entrant Company

Affinity Creative Group

Category

Website / Web Agency

Country / Region

United States

2020
Commercials / Marketing
NYX Awards 2020 Winner - Stellaris , FILMIC ART AB
grand
winner
Paradox Interactive

Entrant Company

FILMIC ART AB

Category

Commercials / Marketing / Animation

Country / Region

Sweden