2020

NYX Awards - 2020 Grand Winner Winner: Matter

This is Helvetica Now

Entrant Company

Matter

Category

Non-Broadcast / Design / Web Agency / Production Company

Client's Name

Monotype

Country / Region

United States

Experience Level

Agency

Introducing "Helvetica Now," the world's favorite typeface redrawn. Helvetica Now is a new chapter in the story of perhaps the best-known typeface of all time. Every character in Helvetica Now has been redrawn and refit by Monotype (monotype.com) with a variety of useful alternates added. It has everything we love about Helvetica and everything we need for typography today. This promotional video showcases the new chapter in the typeface canon. This is not a revival. This is not a restoration. This is a statement. This is Helvetica Now: for everyone, everywhere, for everything.

Credits

Creative Director
James Fooks-Bale
Art Director, Animation
Nicole Bedard
Producer
Leo Bonarrigo
Design + Animation
Ben Drake
Design + Animation
Joe Skoniecki
Executive Producer
Tim Bradley
2020
Marketing Effectiveness
NYX Awards 2020 Winner - The new anders, Rembrand
grand
winner
Grand Resort Bad Ragaz

Entrant Company

Rembrand

Category

Marketing Effectiveness / Communication Campaign

Country / Region

Switzerland

2020
Commercials / Marketing
NYX Awards 2020 Winner - A New Side to Seattle Southside, Seattle Southside Regional Tourism Authority
grand
winner

Entrant Company

Seattle Southside Regional Tourism Authority

Category

Commercials / Marketing / Tourism

Country / Region

United States

2020
Website
NYX Awards 2020 Winner - Coffee Fuels Creativity , Affinity Creative Group
grand
winner
Affinity Creative Group

Entrant Company

Affinity Creative Group

Category

Website / Web Agency

Country / Region

United States

2020
Social Marketing / Communications
NYX Awards 2020 Winner - Hawke Media x Getty Museum x Twitter, Hawke Media
grand
winner

Entrant Company

Hawke Media

Category

Social Marketing / Communications / Social Ad Campaign

Country / Region

United States