2020

Entrant Company
Matter
Category
Non-Broadcast / Design / Web Agency / Production Company
Client's Name
Monotype
Country / Region
United States
Experience Level
Agency
Introducing "Helvetica Now," the world's favorite typeface redrawn. Helvetica Now is a new chapter in the story of perhaps the best-known typeface of all time. Every character in Helvetica Now has been redrawn and refit by Monotype (monotype.com) with a variety of useful alternates added. It has everything we love about Helvetica and everything we need for typography today. This promotional video showcases the new chapter in the typeface canon. This is not a revival. This is not a restoration. This is a statement. This is Helvetica Now: for everyone, everywhere, for everything.
Credits
Entrant Company
Capsule Studio
Category
Non-Broadcast / Animation
Country / Region
France
Entrant Company
The Specialist Works
Category
Commercials / Marketing / Entertainment
Country / Region
United Kingdom
Entrant Company
Vicarious PR
Category
Media Relations / Publicity / Publicity Campaign
Country / Region
United States
Entrant Company
ZANE Productions
Category
Commercials / Marketing / Toy
Country / Region
United States