2020

NYX Awards - 2020 Grand Winner Winner: Matter

This is Helvetica Now

Entrant Company

Matter

Category

Non-Broadcast / Design / Web Agency / Production Company

Client's Name

Monotype

Country / Region

United States

Experience Level

Agency

About The Entry

Introducing "Helvetica Now," the world's favorite typeface redrawn. Helvetica Now is a new chapter in the story of perhaps the best-known typeface of all time. Every character in Helvetica Now has been redrawn and refit by Monotype (monotype.com) with a variety of useful alternates added. It has everything we love about Helvetica and everything we need for typography today. This promotional video showcases the new chapter in the typeface canon. This is not a revival. This is not a restoration. This is a statement. This is Helvetica Now: for everyone, everywhere, for everything.

Featured Media

Credits

Creative Director
James Fooks-Bale
Art Director, Animation
Nicole Bedard
Producer
Leo Bonarrigo
Design + Animation
Ben Drake
Design + Animation
Joe Skoniecki
Executive Producer
Tim Bradley
2020
Social Marketing
NYX Awards 2020 Winner - MTV x Walmart #MyMTVstyle , HireInfluence
grand
winner

Entrant Company

HireInfluence

Category

Social Marketing / Communications / Viral Marketing Campaign

Country / Region

United States

2020
Branded Content
NYX Awards 2020 Winner - Shortstop, Adventist Health Castle
grand
winner

Entrant Company

Adventist Health Castle

Category

Branded Content / Health & Wellness

Country / Region

United States

2020
Commercials / Marketing
NYX Awards 2020 Winner - Born to Rule, Paradox Media Pte Ltd
grand
winner
Canon Singapore Pte Ltd

Entrant Company

Paradox Media Pte Ltd

Category

Commercials / Marketing / Consumer Products / Services

Country / Region

Singapore

2020
Non-Broadcast
NYX Awards 2020 Winner - Iron Harvest Cinematic Trailer, Capsule Studio
grand
winner
Deep Silver / King ART Games

Entrant Company

Capsule Studio

Category

Non-Broadcast / Directing (Skill)

Country / Region

France