2020

NYX Awards - 2020 Grand Winner Winner: Matter

This is Helvetica Now

Entrant Company

Matter

Category

Non-Broadcast / Design / Web Agency / Production Company

Client's Name

Monotype

Country / Region

United States

Experience Level

Agency

About The Entry

Introducing "Helvetica Now," the world's favorite typeface redrawn. Helvetica Now is a new chapter in the story of perhaps the best-known typeface of all time. Every character in Helvetica Now has been redrawn and refit by Monotype (monotype.com) with a variety of useful alternates added. It has everything we love about Helvetica and everything we need for typography today. This promotional video showcases the new chapter in the typeface canon. This is not a revival. This is not a restoration. This is a statement. This is Helvetica Now: for everyone, everywhere, for everything.

Featured Media

Credits

Creative Director
James Fooks-Bale
Art Director, Animation
Nicole Bedard
Producer
Leo Bonarrigo
Design + Animation
Ben Drake
Design + Animation
Joe Skoniecki
Executive Producer
Tim Bradley
2020
Design & Print
NYX Awards 2020 Winner - Lazarus Effekt,  Lara Wilkin
grand
winner

Entrant Company

Lara Wilkin

Category

Design & Print / Banner / Sign

Country / Region

Germany

2020
Commercials / Marketing
NYX Awards 2020 Winner - It Starts On TikTok, TikTok Canada
grand
winner

Entrant Company

TikTok Canada

Category

Commercials / Marketing / Branding

Country / Region

Canada

2020
Design & Print
NYX Awards 2020 Winner - NISSIN FOODS HOLDINGS Annual Report 2018, SHIAN INC.
grand
winner
NISSIN FOODS HOLDINGS CO., LTD.

Entrant Company

SHIAN INC.

Category

Design & Print / Annual Report

Country / Region

Japan

2020
Social Marketing
NYX Awards 2020 Winner - MTV x Walmart #MyMTVstyle , HireInfluence
grand
winner

Entrant Company

HireInfluence

Category

Social Marketing / Communications / Social Influencer Marketing

Country / Region

United States