2020

NYX Awards - 2020 Grand Winner Winner: Matter

This is Helvetica Now

Entrant Company

Matter

Category

Non-Broadcast / Design / Web Agency / Production Company

Client's Name

Monotype

Country / Region

United States

Experience Level

Agency

Introducing "Helvetica Now," the world's favorite typeface redrawn. Helvetica Now is a new chapter in the story of perhaps the best-known typeface of all time. Every character in Helvetica Now has been redrawn and refit by Monotype (monotype.com) with a variety of useful alternates added. It has everything we love about Helvetica and everything we need for typography today. This promotional video showcases the new chapter in the typeface canon. This is not a revival. This is not a restoration. This is a statement. This is Helvetica Now: for everyone, everywhere, for everything.

Credits

Creative Director
James Fooks-Bale
Art Director, Animation
Nicole Bedard
Producer
Leo Bonarrigo
Design + Animation
Ben Drake
Design + Animation
Joe Skoniecki
Executive Producer
Tim Bradley
2020
Commercials / Marketing
NYX Awards 2020 Winner - Stellaris , FILMIC ART AB
grand
winner
Paradox Interactive

Entrant Company

FILMIC ART AB

Category

Commercials / Marketing / Animation

Country / Region

Sweden

2020
Design & Print
NYX Awards 2020 Winner - 30th Century Opera Wine, C.Carbon Studio
grand
winner
30th Century Winery Co.

Entrant Company

C.Carbon Studio

Category

Design & Print / Packaging

Country / Region

Portugal

2020
Branded Content
NYX Awards 2020 Winner - Give Amazing, WAYFARER ENTERTAINMENT
grand
winner
Lexus

Entrant Company

WAYFARER ENTERTAINMENT

Category

Branded Content / Viral

Country / Region

United States

2020
Commercials / Marketing
NYX Awards 2020 Winner - Genesis, Movio
grand
winner
AUDI / FREERIDE WORLD TOUR

Entrant Company

Movio

Category

Commercials / Marketing / Sports

Country / Region

Switzerland