2020

NYX Awards - 2020 Grand Winner Winner: Matter

This is Helvetica Now

Entrant Company

Matter

Category

Non-Broadcast / Design / Web Agency / Production Company

Client's Name

Monotype

Country / Region

United States

Experience Level

Agency

Introducing "Helvetica Now," the world's favorite typeface redrawn. Helvetica Now is a new chapter in the story of perhaps the best-known typeface of all time. Every character in Helvetica Now has been redrawn and refit by Monotype (monotype.com) with a variety of useful alternates added. It has everything we love about Helvetica and everything we need for typography today. This promotional video showcases the new chapter in the typeface canon. This is not a revival. This is not a restoration. This is a statement. This is Helvetica Now: for everyone, everywhere, for everything.

Credits

Creative Director
James Fooks-Bale
Art Director, Animation
Nicole Bedard
Producer
Leo Bonarrigo
Design + Animation
Ben Drake
Design + Animation
Joe Skoniecki
Executive Producer
Tim Bradley
2020
Non-Broadcast
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grand
winner
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Entrant Company

Capsule Studio

Category

Non-Broadcast / Animation

Country / Region

France

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Commercials / Marketing
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winner

Entrant Company

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Category

Commercials / Marketing / Entertainment

Country / Region

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Media Relations / Publicity
NYX Awards 2020 Winner - Dead By Daylight, Vicarious PR
grand
winner
Behaviour Interactive

Entrant Company

Vicarious PR

Category

Media Relations / Publicity / Publicity Campaign

Country / Region

United States

2020
Commercials / Marketing
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Entrant Company

ZANE Productions

Category

Commercials / Marketing / Toy

Country / Region

United States