2020

Entrant Company
Matter
Category
Non-Broadcast / Design / Web Agency / Production Company
Client's Name
Monotype
Country / Region
United States
Experience Level
Agency
Introducing "Helvetica Now," the world's favorite typeface redrawn. Helvetica Now is a new chapter in the story of perhaps the best-known typeface of all time. Every character in Helvetica Now has been redrawn and refit by Monotype (monotype.com) with a variety of useful alternates added. It has everything we love about Helvetica and everything we need for typography today. This promotional video showcases the new chapter in the typeface canon. This is not a revival. This is not a restoration. This is a statement. This is Helvetica Now: for everyone, everywhere, for everything.
Credits
Entrant Company
New Code
Category
Integrated Marketing / Promotional (NEW)
Country / Region
United States
Entrant Company
Ideology Design Studio
Category
Series / Campaign / Sports
Country / Region
Malaysia
Entrant Company
TikTok Canada
Category
Commercials / Marketing / Business-to-Consumer
Country / Region
Canada
Entrant Company
Goodbye Kansas Studios
Category
Commercials / Marketing / Animation
Country / Region
Sweden