2020
Entrant Company
AMT - Association for Manufacturing Technology
Category
Broadcast / Television - Event
Client's Name
IMTS Network
Country / Region
United States
Experience Level
Internal
Upon the cancellation of the second largest trade show in the Western hemisphere, IMTS – The International Manufacturing Technology Show could have easily pivoted to a virtual tradeshow or just completely cancelled any type of event. Instead, the organization elected to provide a week of manufacturing technology-based programming, including four hours of live programming for five days. The live programming week received 80,000 views and was regarded a huge success. During a year where manufacturing and supply chain saw unprecedented upheaval, this video content was able to tell stories and provide a sense of community.
Credits
Entrant Company
Morris Animal Foundation
Category
Content Marketing & Writing - Content Marketing / Other
Country / Region
United States
Entrant Company
North Star Inbound
Category
Strategic Communications - PR Campaign
Country / Region
United States
Entrant Company
The Little Red Dog, Inc.
Category
Marketing Effectiveness - Digital Marketing Campaign
Country / Region
United States
Entrant Company
North Star Inbound
Category
Strategic Communications - Research / Study
Country / Region
United States