2021

NYX Awards - 2021 Gold Winner Winner: Yamamoto Agency

Nutrena ProForce Video

Entrant Company

Yamamoto Agency

Category

Web Based Production / Pet Care

Client's Name

Nutrena

Country / Region

United States

Experience Level

Agency

Nutrena PROFORCE with Rebound Technology
Nutrena is known for making nutritious feeds to keep animals happy, healthy and feeling their best. But a heartfelt approach wasn’t going to cut it when relaunching their super-premium performance horse feed, ProForce, to serious riders. So our rebrand and campaign efforts promoted it the way you would a sports drink. We showed pro riders and their champions excelling in the arena. Because ProForce isn’t just another horse feed, it’s fuel.

Credits

Chief Creative Officer
Grant Smith
Group Creative Director
Shawn Pals
Associate Creative Director
Sarah Koster
Copywriter
Drew Coveyou
Agency Producer
Kathy Awe
Project Manager
Tayne Hall
2021
Commercials / Marketing
NYX Awards 2021 Winner - Beluga Whales in Churchill , Travel Manitoba
gold
winner

Entrant Company

Travel Manitoba

Category

Commercials / Marketing / Tourism

Country / Region

Canada

2021
Web Based Production
NYX Awards 2021 Winner - Don't Follow - The Military Assistance Program, Boxcar
gold
winner

Entrant Company

Boxcar

Category

Web Based Production / Nonprofit

Country / Region

United States

2021
Design & Print
NYX Awards 2021 Winner - The Dov Center Appeal, Barnett Design, Inc.
gold
winner
Eliminate Poverty Now

Entrant Company

Barnett Design, Inc.

Category

Design & Print / Direct Mail

Country / Region

United States

2021
Publications
NYX Awards 2021 Winner - The Human Program /A Transatlantic AI Agenda, Xhilarate
gold
winner

Entrant Company

Xhilarate

Category

Publications / Publication / Other

Country / Region

United States