2021

NYX Awards - 2021 Gold Winner Winner: Yamamoto Agency

Nutrena ProForce Video

Entrant Company

Yamamoto Agency

Category

Web Based Production / Pet Care

Client's Name

Nutrena

Country / Region

United States

Experience Level

Agency

Nutrena PROFORCE with Rebound Technology
Nutrena is known for making nutritious feeds to keep animals happy, healthy and feeling their best. But a heartfelt approach wasn’t going to cut it when relaunching their super-premium performance horse feed, ProForce, to serious riders. So our rebrand and campaign efforts promoted it the way you would a sports drink. We showed pro riders and their champions excelling in the arena. Because ProForce isn’t just another horse feed, it’s fuel.

Credits

Chief Creative Officer
Grant Smith
Group Creative Director
Shawn Pals
Associate Creative Director
Sarah Koster
Copywriter
Drew Coveyou
Agency Producer
Kathy Awe
Project Manager
Tayne Hall
2021
Design & Print
NYX Awards 2021 Winner - Teatime is Anytime! Harney & Sons Fine Teas 2020 Catalog, Ashworth Creative
gold
winner

Entrant Company

Ashworth Creative

Category

Design & Print / Catalog

Country / Region

United States

2021
Branded Content
NYX Awards 2021 Winner - COCA-COLA - Share A Coke Delivered, SASSO Agency
gold
winner

Entrant Company

SASSO Agency

Category

Branded Content / Budget Under $100,000

Country / Region

United States

2021
Integrated Marketing
NYX Awards 2021 Winner - Gillette Head Shape Campaign , Bluespire Agency
gold
winner
Gillette Children's Specialty Healthcare

Entrant Company

Bluespire Agency

Category

Integrated Marketing / Business to Consumer

Country / Region

United States

2021
Website
NYX Awards 2021 Winner - Divers Alert Network Website, DesignHammer
gold
winner
Divers Alert Network

Entrant Company

DesignHammer

Category

Website / Nonprofit

Country / Region

United States