2021

NYX Awards - 2021 Gold Winner Winner: Yamamoto Agency

Nutrena ProForce Video

Entrant Company

Yamamoto Agency

Category

Web Based Production / Pet Care

Client's Name

Nutrena

Country / Region

United States

Experience Level

Agency

Gallery

About The Entry

Nutrena PROFORCE with Rebound Technology
Nutrena is known for making nutritious feeds to keep animals happy, healthy and feeling their best. But a heartfelt approach wasn’t going to cut it when relaunching their super-premium performance horse feed, ProForce, to serious riders. So our rebrand and campaign efforts promoted it the way you would a sports drink. We showed pro riders and their champions excelling in the arena. Because ProForce isn’t just another horse feed, it’s fuel.

Featured Media

Credits

Chief Creative Officer
Grant Smith
Group Creative Director
Shawn Pals
Associate Creative Director
Sarah Koster
Copywriter
Drew Coveyou
Agency Producer
Kathy Awe
Project Manager
Tayne Hall
2021
Integrated Marketing
NYX Awards 2021 Winner - Corona and Texas Longhorns Horns Up Limes In Custom Sneaker, Groove Jones
gold
winner

Entrant Company

Groove Jones

Category

Integrated Marketing / Integrated Mobile Experience (NEW)

Country / Region

United States

2021
Media Relations
NYX Awards 2021 Winner - NYX Marcom Awards: Best Strategic Media Profile Campaign, Pantelides PR & Consulting
gold
winner

Entrant Company

Pantelides PR & Consulting

Category

Media Relations / Publicity / Media Response

Country / Region

United States

2021
Publications
NYX Awards 2021 Winner - REACH Magazine, Tarrant County College
gold
winner

Entrant Company

Tarrant County College

Category

Publications / Magazine

Country / Region

United States

2021
Integrated Marketing
NYX Awards 2021 Winner - The 401(K-9) Fund, Miami Ad School Hamburg
gold
winner

Entrant Company

Miami Ad School Hamburg

Category

Integrated Marketing / Cause Marketing

Country / Region

Bulgaria