2021

NYX Awards - 2021 Gold Winner Winner: Yamamoto Agency

Nutrena ProForce Video

Entrant Company

Yamamoto Agency

Category

Web Based Production / Pet Care

Client's Name

Nutrena

Country / Region

United States

Experience Level

Agency

Gallery

About The Entry

Nutrena PROFORCE with Rebound Technology
Nutrena is known for making nutritious feeds to keep animals happy, healthy and feeling their best. But a heartfelt approach wasn’t going to cut it when relaunching their super-premium performance horse feed, ProForce, to serious riders. So our rebrand and campaign efforts promoted it the way you would a sports drink. We showed pro riders and their champions excelling in the arena. Because ProForce isn’t just another horse feed, it’s fuel.

Featured Media

Credits

Chief Creative Officer
Grant Smith
Group Creative Director
Shawn Pals
Associate Creative Director
Sarah Koster
Copywriter
Drew Coveyou
Agency Producer
Kathy Awe
Project Manager
Tayne Hall
2021
Non-Broadcast
NYX Awards 2021 Winner - 2020 Holiday , Omnicom Media Group
gold
winner
Omnicom Media Group

Entrant Company

Omnicom Media Group

Category

Non-Broadcast / Special Effects (Skill)

Country / Region

United States

2021
Commercials / Marketing
NYX Awards 2021 Winner - Welcome to The Plaza, Social Velocity MKTG
gold
winner
The Plaza Hotel

Entrant Company

Social Velocity MKTG

Category

Commercials / Marketing / Hotel / Lodging

Country / Region

United States

2021
Branded Content
NYX Awards 2021 Winner - Love, The Office , IA Interior Architects
gold
winner
IA Interior Architects

Entrant Company

IA Interior Architects

Category

Branded Content / Professional Services

Country / Region

United States

2021
Social Video
NYX Awards 2021 Winner - Healthier Futures Initiative , Moonshine Agency
gold
winner
Starlight Children's Foundation

Entrant Company

Moonshine Agency

Category

Social Video / Fund Raising

Country / Region

Australia