2021

NYX Awards - 2021 Gold Winner Winner: Yamamoto Agency

Nutrena ProForce Video

Entrant Company

Yamamoto Agency

Category

Web Based Production / Pet Care

Client's Name

Nutrena

Country / Region

United States

Experience Level

Agency

Gallery

About The Entry

Nutrena PROFORCE with Rebound Technology
Nutrena is known for making nutritious feeds to keep animals happy, healthy and feeling their best. But a heartfelt approach wasn’t going to cut it when relaunching their super-premium performance horse feed, ProForce, to serious riders. So our rebrand and campaign efforts promoted it the way you would a sports drink. We showed pro riders and their champions excelling in the arena. Because ProForce isn’t just another horse feed, it’s fuel.

Featured Media

Credits

Chief Creative Officer
Grant Smith
Group Creative Director
Shawn Pals
Associate Creative Director
Sarah Koster
Copywriter
Drew Coveyou
Agency Producer
Kathy Awe
Project Manager
Tayne Hall
2021
Social Marketing / Communications
NYX Awards 2021 Winner - Happy Miau - Kickstarter Social Media Campaign, Joseph Studios
gold
winner

Entrant Company

Joseph Studios

Category

Social Marketing / Communications / Social Engagement

Country / Region

United States

2021
Marketing Effectiveness
NYX Awards 2021 Winner - Finding an audience for the first-ever all digital CES, Manning Consulting
gold
winner
Panasonic Corporation of North America

Entrant Company

Manning Consulting

Category

Marketing Effectiveness / Digital Marketing Campaign

Country / Region

United States

2021
Pro Bono
NYX Awards 2021 Winner - Fashion Bags For Blood Bags, Volcanum Creative Lab
gold
winner
HEMOSC (Hematology and Hemotherapy Center of Santa Catarina/Brazil)

Entrant Company

Volcanum Creative Lab

Category

Pro Bono / Pro Bono

Country / Region

Brazil

2021
Advertising
NYX Awards 2021 Winner - Electrocardiogram, Parnaso
gold
winner

Entrant Company

Parnaso

Category

Advertising / Newspaper AD (Single)

Country / Region

Spain