2021

NYX Awards - 2021 Gold Winner Winner: Yamamoto Agency

Nutrena ProForce Video

Entrant Company

Yamamoto Agency

Category

Web Based Production / Pet Care

Client's Name

Nutrena

Country / Region

United States

Experience Level

Agency

Gallery

About The Entry

Nutrena PROFORCE with Rebound Technology
Nutrena is known for making nutritious feeds to keep animals happy, healthy and feeling their best. But a heartfelt approach wasn’t going to cut it when relaunching their super-premium performance horse feed, ProForce, to serious riders. So our rebrand and campaign efforts promoted it the way you would a sports drink. We showed pro riders and their champions excelling in the arena. Because ProForce isn’t just another horse feed, it’s fuel.

Featured Media

Credits

Chief Creative Officer
Grant Smith
Group Creative Director
Shawn Pals
Associate Creative Director
Sarah Koster
Copywriter
Drew Coveyou
Agency Producer
Kathy Awe
Project Manager
Tayne Hall
2021
Strategic Communications
NYX Awards 2021 Winner - AECOM Global Well-Being Year Round Program, Blue Communications
gold
winner

Entrant Company

Blue Communications

Category

Strategic Communications / Communication Program

Country / Region

United States

2021
Marketing Effectiveness
NYX Awards 2021 Winner - Phishing with Cookies, MobileIron / Ivanti
gold
winner

Entrant Company

MobileIron / Ivanti

Category

Marketing Effectiveness / PR Campaign

Country / Region

United States

2021
Social Marketing / Communications
NYX Awards 2021 Winner - A Social Brand Battle, Ivanti
gold
winner

Entrant Company

Ivanti

Category

Social Marketing / Communications / Social Marketing / Other

Country / Region

United States

2021
Website
NYX Awards 2021 Winner - Disprz - Enterprise Learning & Development, Web Dev Group Ltd. Liability Co.
gold
winner

Entrant Company

Web Dev Group Ltd. Liability Co.

Category

Website / Technology / Science

Country / Region

United States