2021

NYX Awards - 2021 Gold Winner Winner: Yamamoto Agency

Nutrena ProForce Video

Entrant Company

Yamamoto Agency

Category

Web Based Production / Pet Care

Client's Name

Nutrena

Country / Region

United States

Experience Level

Agency

Nutrena PROFORCE with Rebound Technology
Nutrena is known for making nutritious feeds to keep animals happy, healthy and feeling their best. But a heartfelt approach wasn’t going to cut it when relaunching their super-premium performance horse feed, ProForce, to serious riders. So our rebrand and campaign efforts promoted it the way you would a sports drink. We showed pro riders and their champions excelling in the arena. Because ProForce isn’t just another horse feed, it’s fuel.

Credits

Chief Creative Officer
Grant Smith
Group Creative Director
Shawn Pals
Associate Creative Director
Sarah Koster
Copywriter
Drew Coveyou
Agency Producer
Kathy Awe
Project Manager
Tayne Hall
2021
Broadcast / Television
NYX Awards 2021 Winner -  Hands, Parnaso
gold
winner

Entrant Company

Parnaso

Category

Broadcast / Television / Business-to-Consumer

Country / Region

Spain

2021
Integrated Marketing
NYX Awards 2021 Winner - Corona and Texas Longhorns Horns Up Limes In Custom Sneaker, Groove Jones
gold
winner

Entrant Company

Groove Jones

Category

Integrated Marketing / Integrated Mobile Experience (NEW)

Country / Region

United States

2021
Marketing Effectiveness
NYX Awards 2021 Winner - Scotch-Brite® Scrub Dots Interactive Experience, Epic Digital
gold
winner

Entrant Company

Epic Digital

Category

Marketing Effectiveness / Interactive Brand Experience

Country / Region

Malaysia

2021
Website
NYX Awards 2021 Winner - Saint Paul’s School, Finalsite
gold
winner
Saint Paul’s School

Entrant Company

Finalsite

Category

Website / School / Universities

Country / Region

United States