2021

NYX Awards - 2021 Gold Winner Winner: Yamamoto Agency

Nutrena ProForce Video

Entrant Company

Yamamoto Agency

Category

Web Based Production / Pet Care

Client's Name

Nutrena

Country / Region

United States

Experience Level

Agency

Nutrena PROFORCE with Rebound Technology
Nutrena is known for making nutritious feeds to keep animals happy, healthy and feeling their best. But a heartfelt approach wasn’t going to cut it when relaunching their super-premium performance horse feed, ProForce, to serious riders. So our rebrand and campaign efforts promoted it the way you would a sports drink. We showed pro riders and their champions excelling in the arena. Because ProForce isn’t just another horse feed, it’s fuel.

Credits

Chief Creative Officer
Grant Smith
Group Creative Director
Shawn Pals
Associate Creative Director
Sarah Koster
Copywriter
Drew Coveyou
Agency Producer
Kathy Awe
Project Manager
Tayne Hall
2021
Commercials / Marketing
NYX Awards 2021 Winner - Kin Insurance - Rain Spot, Media One Creative Inc.
gold
winner

Entrant Company

Media One Creative Inc.

Category

Commercials / Marketing / Budget Under $100,000

Country / Region

Canada

2021
Integrated Marketing
NYX Awards 2021 Winner - The 401(K-9) Fund, Miami Ad School Hamburg
gold
winner

Entrant Company

Miami Ad School Hamburg

Category

Integrated Marketing / Cause Marketing

Country / Region

Bulgaria

2021
Content Marketing & Writing
NYX Awards 2021 Winner - Morris Animal Foundation Colorado Gives Day, Morris Animal Foundation
gold
winner

Entrant Company

Morris Animal Foundation

Category

Content Marketing & Writing / Content Marketing / Other

Country / Region

United States

2021
Marketing Effectiveness
NYX Awards 2021 Winner - 12 Days of Christmas – Command™ Brand Edition, Epic Digital
gold
winner

Entrant Company

Epic Digital

Category

Marketing Effectiveness / Social Media Campaign

Country / Region

Malaysia