2021

NYX Awards - 2021 Gold Winner Winner: Yamamoto Agency

Nutrena ProForce Video

Entrant Company

Yamamoto Agency

Category

Web Based Production / Pet Care

Client's Name

Nutrena

Country / Region

United States

Experience Level

Agency

Nutrena PROFORCE with Rebound Technology
Nutrena is known for making nutritious feeds to keep animals happy, healthy and feeling their best. But a heartfelt approach wasn’t going to cut it when relaunching their super-premium performance horse feed, ProForce, to serious riders. So our rebrand and campaign efforts promoted it the way you would a sports drink. We showed pro riders and their champions excelling in the arena. Because ProForce isn’t just another horse feed, it’s fuel.

Credits

Chief Creative Officer
Grant Smith
Group Creative Director
Shawn Pals
Associate Creative Director
Sarah Koster
Copywriter
Drew Coveyou
Agency Producer
Kathy Awe
Project Manager
Tayne Hall
2021
Branded Content
NYX Awards 2021 Winner - COCA-COLA - Share A Coke Delivered, SASSO Agency
gold
winner

Entrant Company

SASSO Agency

Category

Branded Content / Budget Under $100,000

Country / Region

United States

2021
Branded Content
NYX Awards 2021 Winner - Adventure to Understanding, Travel Manitoba
gold
winner

Entrant Company

Travel Manitoba

Category

Branded Content / Tourism

Country / Region

Canada

2021
Social Marketing / Communications
NYX Awards 2021 Winner - Fashion Bags For Blood Bags, Volcanum Creative Lab
gold
winner
HEMOSC (Hematology and Hemotherapy Center of Santa Catarina/Brazil)

Entrant Company

Volcanum Creative Lab

Category

Social Marketing / Communications / Social Public Service & Activism

Country / Region

Brazil

2021
Advertising
NYX Awards 2021 Winner - Body Type, Miami Ad School Hamburg
gold
winner
Google & HMCT Art Centre

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Country / Region

India