2021

NYX Awards - 2021 Gold Winner Winner: Yamamoto Agency

Nutrena ProForce Video

Entrant Company

Yamamoto Agency

Category

Web Based Production / Pet Care

Client's Name

Nutrena

Country / Region

United States

Experience Level

Agency

Nutrena PROFORCE with Rebound Technology
Nutrena is known for making nutritious feeds to keep animals happy, healthy and feeling their best. But a heartfelt approach wasn’t going to cut it when relaunching their super-premium performance horse feed, ProForce, to serious riders. So our rebrand and campaign efforts promoted it the way you would a sports drink. We showed pro riders and their champions excelling in the arena. Because ProForce isn’t just another horse feed, it’s fuel.

Credits

Chief Creative Officer
Grant Smith
Group Creative Director
Shawn Pals
Associate Creative Director
Sarah Koster
Copywriter
Drew Coveyou
Agency Producer
Kathy Awe
Project Manager
Tayne Hall
2021
Publications
NYX Awards 2021 Winner - The Human Program /A Transatlantic AI Agenda, Xhilarate
gold
winner

Entrant Company

Xhilarate

Category

Publications / Publication / Other

Country / Region

United States

2021
Advertising
NYX Awards 2021 Winner - Relentless & Condescending, Miami Ad School Hamburg
gold
winner
Brandon J. Broderick

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising Campaign

Country / Region

Bulgaria

2021
Design & Print
NYX Awards 2021 Winner - Teatime is Anytime! Harney & Sons Fine Teas 2020 Catalog, Ashworth Creative
gold
winner

Entrant Company

Ashworth Creative

Category

Design & Print / Catalog

Country / Region

United States

2021
Social Video
NYX Awards 2021 Winner - Rising From the Ashes, Blue Chalk Media
gold
winner
Oregon School Boards Association

Entrant Company

Blue Chalk Media

Category

Social Video / Documentary

Country / Region

United States