2021

NYX Awards - 2021 Gold Winner Winner: Multipleoutlet Productions & Charity Bids

THE BALL

Entrant Company

Multipleoutlet Productions & Charity Bids

Category

Non-Broadcast / On-Camera Talent (Skill)

Client's Name

National Jewish Health

Country / Region

United States

Experience Level

Agency

Tasked with replacing the yearly formal gala The Beaux Arts Ball for National Jewish Health hospitals in Colorado, we decided to create a parody of the Broadway musical "The Prom" using its original four stars. This original script and lyrics catered toward raising funds for the leading respiratory hospital system in the country. Filmed individually on cell phones by the performers themselves, with a director and sound recordist, the editor placed the individuals video segments into the zoom format, while having to line up the timing to make it look and feel like these 4 performers recorded this together. It was a quite a challenge. The event was a tremendous success raising millions of dollars and providing an enormous amount of entertainment, humor and drama for the audience.

Credits

Producer
Israel Schachter
Director/Producer
Yeeshai Gross
2021
Marketing Effectiveness
NYX Awards 2021 Winner - Scotch-Brite® Scrub Dots Interactive Experience, Epic Digital
gold
winner

Entrant Company

Epic Digital

Category

Marketing Effectiveness / Interactive Brand Experience

Country / Region

Malaysia

2021
Website
NYX Awards 2021 Winner - 4D ChinatownTO , ASTOUND Group
gold
winner
Chinatown BIA

Entrant Company

ASTOUND Group

Category

Website / Tourism

Country / Region

Canada

2021
Content Marketing & Writing
NYX Awards 2021 Winner - Your mop pads should clean footprints (not leave them), Ceros
gold
winner

Entrant Company

Ceros

Category

Content Marketing & Writing / Marketing Material

Country / Region

United States

2021
Media Relations / Publicity
NYX Awards 2021 Winner - Changing the World, One Case at a Time, Sherlock Communications
gold
winner

Entrant Company

Sherlock Communications

Category

Media Relations / Publicity / Media Relations / Other

Country / Region

Brazil