2021

Entrant Company
Axis Studios
Category
Branded Content / Music
Client's Name
Riot Games
Country / Region
United Kingdom
Experience Level
Internal
Teaming up with Riot Games, Axis created the latest music video for the single ‘More’ from virtual girl group sensations, K/DA. With influence from real K-pop and modern-day pop music videos, ‘More’ conveys the evolution of K/DA through stylized animation, dynamic lighting and impactful shots.
Providing full CG, Axis brought to life the virtual band which comprises of alternative universe versions of League of Legends champions Akali (the Rogue Assassin), Evelynn (Agony’s Embrace), Ahri (the Nine-Tailed Fox), and Kai-Sa (Daughter of the Void), along with guest artist Seraphine (the Starry-Eyed Songstress).
Credits
Entrant Company
The TiLT Group
Category
Immersive & Mixed Reality / Use of AR (Skill)
Country / Region
United States
Entrant Company
Industrial Technology Research Institute (ITRI)
Category
Marketing Effectiveness / Digital Marketing Campaign
Country / Region
Taiwan
Entrant Company
NORDUnet
Category
Publications / Publication / Other
Country / Region
Denmark
Entrant Company
Artefact Group
Category
Marketing Effectiveness / Special Event
Country / Region
Russia