2021
Entrant Company
Directive Consulting
Category
Branded Content - Business-to-Business
Client's Name
Directive Consulting
Country / Region
United States
Experience Level
Agency
Reach goals that others couldn't. Find opportunities that others missed. Hit your MQL targets every time.
Directive goes beyond what's expected - so that you can, too.
With the introduction of a revamped brand comes the creation of a company hype video. In this piece, we wanted to show the unrelenting determination and know-how that drives Directive to achieve client goals. The motion design and copy was intentionally developed to sit outside the conventional design landscape of consulting companies and illustrate Directive's commitment to tenaciously surpassing goals. As a 2021 recipient of the Great Place To Work Certification and a 'People First' company, it was important that we not only share our capabilities and accomplishments, but also inject our company culture through photos of our employees. The video was used as both social media content and sales collateral, and received glowing reviews from clients and prospective clients. This resulted in proposal attendance rates increasing by 93% as well as increased engagement on our
Credits
Entrant Company
Rakuten Group, Inc.
Category
Social Video - Entertainment
Country / Region
Japan
Entrant Company
VDHI
Category
Pro Bono - Pro Bono
Country / Region
United States
Entrant Company
Miami Ad School
Category
Mobile App - Mobile App / Other
Country / Region
United States
Entrant Company
Groove Jones
Category
Advertising - Point of Purchase
Country / Region
United States