2021

NYX Awards - 2021 Silver Winner Winner

We Are Directive

Entrant Company

Directive Consulting

Category

Branded Content - Business-to-Business

Client's Name

Directive Consulting

Country / Region

United States

Experience Level

Agency

Reach goals that others couldn't. Find opportunities that others missed. Hit your MQL targets every time.

Directive goes beyond what's expected - so that you can, too.

With the introduction of a revamped brand comes the creation of a company hype video. In this piece, we wanted to show the unrelenting determination and know-how that drives Directive to achieve client goals. The motion design and copy was intentionally developed to sit outside the conventional design landscape of consulting companies and illustrate Directive's commitment to tenaciously surpassing goals. As a 2021 recipient of the Great Place To Work Certification and a 'People First' company, it was important that we not only share our capabilities and accomplishments, but also inject our company culture through photos of our employees. The video was used as both social media content and sales collateral, and received glowing reviews from clients and prospective clients. This resulted in proposal attendance rates increasing by 93% as well as increased engagement on our

Credits

Directive Creative Team
Direction
Brian Bui
Script + Direction
Izabelle Hundrev
Art Direction + Motion Design
Ryan Young
CEO
Garrett Mehrguth
2021
Social Video
NYX Awards 2021 Winner - Rakuten Entertains Fans with 'Most Likely To' Video Series
silver
winner

Entrant Company

Rakuten Group, Inc.

Category

Social Video - Entertainment

Country / Region

Japan

2021
Pro Bono
NYX Awards 2021 Winner - Best Health & Wellness Non-profit Long Form T.V Ad
silver
winner

Entrant Company

VDHI

Category

Pro Bono - Pro Bono

Country / Region

United States

2021
Mobile App
NYX Awards 2021 Winner - Turned On
silver
winner
Tinder

Entrant Company

Miami Ad School

Category

Mobile App - Mobile App / Other

Country / Region

United States

2021
Advertising
NYX Awards 2021 Winner - MAVRIK AR
silver
winner
Callaway Golf

Entrant Company

Groove Jones

Category

Advertising - Point of Purchase

Country / Region

United States