2021

Entrant Company
Safe Community Project
Category
Broadcast / Television / Public Interest / Awareness
Client's Name
Safe Community Project
Country / Region
United States
Experience Level
Internal
Every summer, the streets of Los Angeles explode at night with the sights and sounds of fireworks. Thousands of residents set them off in their yards and the streets of their neighborhoods. But what is intended as celebration, often creates something far more dangerous - toxic air quality, noise pollution, and hundreds of injuries. And then there's the terror the explosions bring to children who can't sleep, veterans who are struggling with PTSD, and pets, so terrified they run from home and are lost. This is why all fireworks are illegal in Los Angeles. The public service announcement brings awareness of the dangers and unintended consequences of fireworks, and urges Los Angeleños to "Think of Your Neighbors."
Credits
Entrant Company
Yamamoto Agency
Category
Web Based Production / Science & Technology
Country / Region
United States
Entrant Company
Groove Jones
Category
Advertising / Point of Purchase
Country / Region
United States
Entrant Company
Affinity Creative Group
Category
Integrated Marketing / Integrated Mobile Experience (NEW)
Country / Region
United States
Entrant Company
WebMechanix
Category
Social Marketing / Communications / Social Ad Campaign
Country / Region
United States