2021

NYX Awards - 2021 Gold Winner Winner: The Fource Group

We Are HSHS

Entrant Company

The Fource Group

Category

Social Video / Employee Communications

Client's Name

Hospital Sisters Health System

Country / Region

United States

Experience Level

Agency

Hospital Sisters Health System is a 145-year-old healthcare system that cares for patients at 18 hospitals in Illinois and Wisconsin, employing more than 13,000 people. As an inspiration and recognition of the heroic efforts put forth during the Covid-19 pandemic, the video highlights the 18 hospitals three medical practice groups of Prevea, HSHS Medical Group and Prairie Cardiovascular, all who are also part of the Hospital Sisters Network. The video was launched internally as the system rolled out an employee-to-employee recognition effort and campaign that quickly went viral after the initial post on social media. Upon being asked for submissions, thousands of entries poured in, allowing the colleagues to reconnect to the original mission of the Hospital Sisters of St. Francis who founded the system in 1844. After the video was shared on organic and paid social media, the hospitals saw a rise in employee engagement, retention of employees, and recruitment of new employees. When the world turned to darkness, HSHS became the light.

Credits

Justin Grimmer
Director of Photography
Richard Salcido
Co-Producer
Maureen Woodrome
Co-Producer
Tom Faulkner
Creative Director
2021
Advertising
NYX Awards 2021 Winner - Relentless & Condescending, Miami Ad School Hamburg
gold
winner
Brandon J. Broderick

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising Campaign

Country / Region

Bulgaria

2021
Content Marketing & Writing
NYX Awards 2021 Winner - ITRI TODAY, Industrial Technology Research Institute (ITRI)
gold
winner

Entrant Company

Industrial Technology Research Institute (ITRI)

Category

Content Marketing & Writing / Marketing Material

Country / Region

Taiwan

2021
Marketing Effectiveness
NYX Awards 2021 Winner - Phishing with Cookies, MobileIron / Ivanti
gold
winner

Entrant Company

MobileIron / Ivanti

Category

Marketing Effectiveness / Communication Campaign

Country / Region

United States

2021
Design & Print
NYX Awards 2021 Winner - TIGI Redesign , CRX Design
gold
winner
Unilever

Entrant Company

CRX Design

Category

Design & Print / Packaging (Series)

Country / Region

Brazil