2021

NYX Awards - 2021 Gold Winner Winner: The Fource Group

We Are HSHS

Entrant Company

The Fource Group

Category

Social Video / Employee Communications

Client's Name

Hospital Sisters Health System

Country / Region

United States

Experience Level

Agency

Hospital Sisters Health System is a 145-year-old healthcare system that cares for patients at 18 hospitals in Illinois and Wisconsin, employing more than 13,000 people. As an inspiration and recognition of the heroic efforts put forth during the Covid-19 pandemic, the video highlights the 18 hospitals three medical practice groups of Prevea, HSHS Medical Group and Prairie Cardiovascular, all who are also part of the Hospital Sisters Network. The video was launched internally as the system rolled out an employee-to-employee recognition effort and campaign that quickly went viral after the initial post on social media. Upon being asked for submissions, thousands of entries poured in, allowing the colleagues to reconnect to the original mission of the Hospital Sisters of St. Francis who founded the system in 1844. After the video was shared on organic and paid social media, the hospitals saw a rise in employee engagement, retention of employees, and recruitment of new employees. When the world turned to darkness, HSHS became the light.

Credits

Justin Grimmer
Director of Photography
Richard Salcido
Co-Producer
Maureen Woodrome
Co-Producer
Tom Faulkner
Creative Director
2021
Advertising
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gold
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Entrant Company

Tarrant County College

Category

Advertising / Advertising Campaign

Country / Region

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2021
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Entrant Company

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Category

Immersive & Mixed Reality / Architecture

Country / Region

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Entrant Company

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Category

Integrated Marketing / Cause Marketing

Country / Region

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gold
winner
The Bureau of Foreign Trade, Taiwan (R.O.C.)

Entrant Company

Wizard Films/Yuan Ze University

Category

Branded Content / Tourism

Country / Region

Taiwan