Five Guys Summer Social Media Campaign

Sassafras generated concepts for an Instagram social media program to drive engagement with Five Guys customers and to create excitement for the Coca-Cola Freestyle beverages at Five Guys. Then, Sassafras expanded on the concept, HELLO MY NAME IS with a comprehensive social media campaign. The campaign included teaser posts (IG and Twitter) to evoke excitement from the fans, five days of custom name game posts (IG) where fans posted their unique name with the contest hashtag, and IG stories to announce the winners.