2019

NYX Awards - 2019 Quest Winner Winner

Five Guys Summer Social Media Campaign

Entrant Company

Sassafras Marketing

Category

Social Media Marketing / Communications - Social Promotions & Contests

Client's Name

Sassafras Marketing

Country / Region

United States

Experience Level

Agency

Sassafras generated concepts for an Instagram social media program to drive engagement with Five Guys customers and to create excitement for the Coca-Cola Freestyle beverages at Five Guys. Then, Sassafras expanded on the concept, HELLO MY NAME IS with a comprehensive social media campaign. The campaign included teaser posts (IG and Twitter) to evoke excitement from the fans, five days of custom name game posts (IG) where fans posted their unique name with the contest hashtag, and IG stories to announce the winners.

2019
Social Video
NYX Awards 2019 Winner - Giving financial access to the unbanked in Philippines
quest
winner

Entrant Company

Bluemango Communications Pte Ltd

Category

Social Video - Cause Marketing

Country / Region

Singapore

2019
Non-Broadcast
NYX Awards 2019 Winner - Coalition To Support Iowa's Farmers - 15 Years
quest
winner
Coalition To Support Iowa's Farmers

Entrant Company

Ryan Morrison

Category

Non-Broadcast - Nonprofit

Country / Region

United States

2019
Non-Broadcast
NYX Awards 2019 Winner - Rose Knick: Reluctant Supreme Court Hero
quest
winner
Pacific Legal Foundation

Entrant Company

Iron Light

Category

Non-Broadcast - Political

Country / Region

United States

2019
Television / Broadcast
NYX Awards 2019 Winner - Daddy Dear
quest
winner
Once Upon a Dream Productions

Entrant Company

Once Upon a Dream Productions

Category

Television / Broadcast - Live Events

Country / Region

United States