2021

NYX Awards - 2021 Grand Winner Winner

Farmer Lee

Entrant Company

Beyond the Porch

Category

Branded Content - Biography

Client's Name

Steelite International

Country / Region

United States

Experience Level

Agency

Farmer Lee Jones built The Chef's Garden in Huron, Ohio with one goal in mind: "To grow the most nutritious, sexiest vegetables in the world!"

This documentary captures Farmer Lee's story as he prepares for the very first harvest season without his father. Dressed in the same everyday uniform as his dad - jean overalls, red bow tie, and a smile - Farmer Lee shares his passion for "regenerative" farming and its importance to his family and our world.

Credits

Director
Stephen Helstad
Director of Photography
Xander Herman
Producer
Edd Benda
Editor
Nick Wright
Composer
Jeff Tinsley
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