2021

NYX Awards - 2021 Grand Winner Winner

Farmer Lee

Entrant Company

Beyond the Porch

Category

Branded Content - Food & Beverage

Client's Name

Steelite International

Country / Region

United States

Experience Level

Agency

Farmer Lee Jones built The Chef's Garden in Huron, Ohio with one goal in mind: "To grow the most nutritious, sexiest vegetables in the world!"

This documentary captures Farmer Lee's story as he prepares for the very first harvest season without his father. Dressed in the same everyday uniform as his dad - jean overalls, red bow tie, and a smile - Farmer Lee shares his passion for "regenerative" farming and its importance to his family and our world.

Credits

Director
Stephen Helstad
Director of Photography
Xander Herman
Producer
Edd Benda
Editor
Nick Wright
Composer
Jeff Tinsley
2021
Web Based Production
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Stratton Studios

Entrant Company

Loveridge Digital

Category

Web Based Production - Budget Below $3,000

Country / Region

Ireland

2021
Branded Content
NYX Awards 2021 Winner - Farmer Lee
grand
winner
Steelite International

Entrant Company

Beyond the Porch

Category

Branded Content - Documentary

Country / Region

United States

2021
Integrated Marketing
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Entrant Company

Gravity Global

Category

Integrated Marketing - Business to Consumer

Country / Region

United Kingdom

2021
Marketing Effectiveness
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Faden Media فادن ميديا

Entrant Company

albrand البراند

Category

Marketing Effectiveness - Social Media Campaign

Country / Region

Saudi Arabia