Welcome to The Plaza

The iconic Plaza Hotel in New York City was hit especially hard by COVID 19. Closing their famous Fifth Avenue doors in March of 2020, it wasn't until May of 2021 that the hotel partially reopened, much to the delight of locals and tourists alike. This promotional video was made shortly before COVID struck New York City, eventually crippling the city as it became the epicenter of the virus. Masks weren't on anyone's faces, or even on their minds. And store shelves were still fully stocked with hand sanitizer and disinfectant wipes. But inevitably that quickly changed and the promotional video never saw the light of day.
A second version of the video was created earlier this year, a version with the added goal of reminding the viewer that New York City was still New York City. The magic and the excitement that New York is known for were still present in the streets as we emerged from our months-long quarantine. It was important that, even with being tasked with making a video about The Plaza, that the city itself played a small but mighty role in this comeback story. Because at the end of the day, you can't think of The Plaza without thinking of New York. And you can't think of New York without thinking of The Plaza.