2021

NYX Awards - 2021 Gold Winner Winner

Conquering Cancer

Entrant Company

Moonshine Agency

Category

Broadcast / Television - Health & Wellness

Client's Name

Country / Region

Australia

Experience Level

Agency

Can you imagine a world without cancer? For the first time in human history, the elimination of a cancer – cervical cancer – is possible. An action of this scale has the power to shape history: a movement so forceful it is referred to as a ‘moonshot’. When NASA sent man to the moon we were presented with a literal moonshot, but Conquering Cancer is not a journey to the moon, it’s a journey to the future.

Conquering Cancer is a definitive feature documentary with a soaring ambition: to accelerate the elimination of cervical cancer for every woman and girl. It is a passionate appeal from experts, activists and survivors. A vivid, poetic and searing plea for action. Travelling from Australia to Malaysia; Zambia to the USA; Colombia to Switzerland, Conquering Cancer declares a deep divide. Just as we are buoyed by the innovations paving the way to global elimination, we are confronted with the health and economic grip cervical cancer is having on the world’s poorest women.

At a time when cervical cancer is on the brink of elimination but more than 300,000 women are still lost to the preventable disease each year, it is urgent that governments across the world prioritise cervical cancer control. In 2018, the World Health Organization called for global action to end cervical cancer this century. By doing so, it is estimated that 62 million lives could be saved.

Brimming with warmth and wonder, strength and sensitivity, Conquering Cancer knits a triumphant message: through political and financial commitment from the global community, we can overcome the impossible and eliminate this preventable disease for the next generation. The film is a salute to those who work in the field, a celebration of how far we have come, a cry for how far we have to go and a piercing call to action.

Credits

Director
Mike Hill
Presenter
Sue Collins
Producer
Sue Collins
Editor
Thomas Johns
Composer
Stephen Gallagher
Editor
Steven Robinson
Communications Manager
Kristina Roach
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