2021

NYX Awards - 2021 Grand Winner Winner

'Artist Of The Month' by STUDIO CHOOM

Entrant Company

CJ ENM

Category

Web Based Production / Celebrities / Fan

Client's Name

Country / Region

South Korea

Experience Level

Agency

‘Artist Of The Month’ is STUDIO CHOOM’s digital original monthly series, where one single K-Pop artist is selected to show exclusive dance performances and share their sincere dedication to dance through deep interviews and a 30-minute walk-through documentary. We aim to spotlight each and every K-Pop artist and provide them with the most exquisite stages to bring out their full potential.

Spotlighted artists of each month are in charge of every aspect of the performance preparation from selecting the music to setting up the overall storytelling, including the choreography and the mise en scène. Meanwhile, the portrayal of the performance is carefully tailored with camera work and lighting to maximize dance movements on screen. All footage of the performance is shot in 4K 60FPS for vivid and clear illustrations.

‘Artist Of The Month’ series has now featured 10 renowned dancers of the K-Pop scene and garnered more than 100M views, rapidly growing popularity among global fans since the launch in September 2020.

Credits

Executive Producer at CJ ENM
Lee Hanhyung
Chief Producer at CJ ENM
Lee Juri
Producer at CJ ENM
Kim Eun Ji
Producer at CJ ENM
Park Sol Ah
Producer at CJ ENM
Jin Soo Yeon
Producer at CJ ENM
Han Yoon Jung
Producer at CJ ENM
Jung Seoin
Writer at CJ ENM
Park Hye Su
Writer at CJ ENM
Kwon Min Ji
Marketer at CJ ENM
Sung Junghye
Marketer at CJ ENM
Lee Youjung
Marketer at CJ ENM
Oh Yunkyung
Business Development Manager at CJ ENM
Kim Jongsung
Business Development Manager at CJ ENM
Park HyunJi
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