2021

NYX Awards - 2021 Silver Winner Winner: Giovatto Agency

Half Priced

Entrant Company

Giovatto Agency

Category

Commercials / Marketing / Automotive / Vehicles

Client's Name

Price Toyota

Country / Region

United States

Experience Level

Agency

A tier 3 automotive client was looking for a new way to brand their name while launch their new half price payments offer to the general public in the Delaware area. "Half Priced" was a humorous way to achieve both of these asks while breaking down the stereotypical running footage/graphic spots that dominate tier 3 automotive advertising. Shot in just half a day with a budget of only $4,000, this spot was well received by both client and customers alike as word of mouth quickly spread thanks to this unique spot.

Credits

Creative Director
Jason Laychock
Creative Director
Michael Messano
Video Production Manager
Vincent Resciniti
2021
Web Based Production
NYX Awards 2021 Winner - Nutrena ProForce Video, Yamamoto Agency
silver
winner

Entrant Company

Yamamoto Agency

Category

Web Based Production / Science & Technology

Country / Region

United States

2021
Series / Campaign
NYX Awards 2021 Winner - Your Comeback Team, The Fource Group
silver
winner
Prairie Cardiovascular

Entrant Company

The Fource Group

Category

Series / Campaign / Medical

Country / Region

United States

2021
Broadcast / Television
NYX Awards 2021 Winner - Sun, Parnaso
silver
winner
Energy Plus
Sun

Entrant Company

Parnaso

Category

Broadcast / Television / Branding

Country / Region

Spain

2021
Commercials / Marketing
NYX Awards 2021 Winner - TORO , Yamamoto Agency
silver
winner
The TORO Company

Entrant Company

Yamamoto Agency

Category

Commercials / Marketing / Green / Eco-Friendly

Country / Region

United States