Half Priced

A tier 3 automotive client was looking for a new way to brand their name while launch their new half price payments offer to the general public in the Delaware area. "Half Priced" was a humorous way to achieve both of these asks while breaking down the stereotypical running footage/graphic spots that dominate tier 3 automotive advertising. Shot in just half a day with a budget of only $4,000, this spot was well received by both client and customers alike as word of mouth quickly spread thanks to this unique spot.