GLAME by Silgan Closures

INITIAL SITUATION:
Silgan Closures is an international manufacturer of closures for food and beverage containers. The company is committed to greater sustainability and a greener future. Their goal: to convince consumers to choose the sustainable materials glass and metal.
IMPLEMENTATION:
We took this mission and formed the word ,,GLAME" from it, a compound of the words glass and metal.
Our task: to develop a digital content campaign. And not only that: we were allowed to create and manage the entire social media presence as well as the landing page for the GLAME brand.
RESULT:
The campaign reached a total of 1.4 million users.