2022

NYX Awards - 2022 Gold Winner Winner: Magnetic Creative

Instead, We Feel | eMoyo Brand Video

Entrant Company

Magnetic Creative

Category

Commercial & Marketing / Branding

Client's Name

eMoyo

Country / Region

South Africa

Experience Level

Agency

Gallery

About The Entry

By 2050 nearly 2.5 billion people are projected to have some degree of hearing loss (World Health Organisation, 2021)
As human beings, a sense of belonging is one of our deepest intrinsic needs. Sadly, hearing loss (the most common disabling condition worldwide) deprives millions of this vital assurance.
A 2018 World Health Organisation global estimate has indicated that 460 million people worldwide (approximately 5% of the world’s population) live with disabling hearing loss. Of these, around 7% are children.
Tragically, undiagnosed or late-diagnosed childhood hearing loss poses devastating consequences. Not just for language development, but
also for emotional and social development, mental health, relationships,
educational opportunities and achievement and, later in life, an individual's economic contribution to society.
With our video, we not only introduce eMoyo as a compassionate brand committed to bringing high-quality healthcare to those who otherwise would not have had access to it.
We also creatively demonstrate how access to high-quality healthcare, in the form of eMoyo’s portable med-tech solutions, can assist healthcare workers to work smarter, faster and more affordably while increasing patient reach and enhancing patient care.
Most importantly, we convey how clinicians and philanthropists can utilise eMoyo’s revolutionary, state-of-the-art medical technology to reach more patients to detect and treat hearing loss earlier, empowering patients to reach their full potential and truly thrive regardless of economic status or geographical location.

Featured Media

Credits

Art Director
Eugene Bredenkamp
Director of Video
Emile Fick
Account Manager
Melissa Tuck
Producer
Lee-Ann Visser
Videographer
Noël Scholtz
Copywriter
Riana Wiechers
2022
Youtube / Vimeo Videos
NYX Awards 2022 Winner - keys to my city, The Vilcek Foundation
gold
winner

Entrant Company

The Vilcek Foundation

Category

Youtube / Vimeo Videos / Editing

Country / Region

United States

2022
Mobile App
NYX Awards 2022 Winner - Zelfspodcast App, Doop
gold
winner
Geroezemoes B.V.

Entrant Company

Doop

Category

Mobile App / Music & Audio

Country / Region

Netherlands

2022
Series or Campaign
NYX Awards 2022 Winner - A Vital Revival | Community Stories, Cultivate
gold
winner

Entrant Company

Cultivate

Category

Series or Campaign / Property / Developer

Country / Region

United States

2022
Strategic Campaign
NYX Awards 2022 Winner - Upgrade Jezelf  - cross-media activation campaign , Doop
gold
winner

Entrant Company

Doop

Category

Strategic Campaign / PR Campaign

Country / Region

Netherlands