2022

NYX Awards - 2022 Gold Winner Winner: Magnetic Creative

Instead, We Feel | eMoyo Brand Video

Entrant Company

Magnetic Creative

Category

Commercial & Marketing / Branding

Client's Name

eMoyo

Country / Region

South Africa

Experience Level

Agency

By 2050 nearly 2.5 billion people are projected to have some degree of hearing loss (World Health Organisation, 2021)
As human beings, a sense of belonging is one of our deepest intrinsic needs. Sadly, hearing loss (the most common disabling condition worldwide) deprives millions of this vital assurance.
A 2018 World Health Organisation global estimate has indicated that 460 million people worldwide (approximately 5% of the world’s population) live with disabling hearing loss. Of these, around 7% are children.
Tragically, undiagnosed or late-diagnosed childhood hearing loss poses devastating consequences. Not just for language development, but
also for emotional and social development, mental health, relationships,
educational opportunities and achievement and, later in life, an individual's economic contribution to society.
With our video, we not only introduce eMoyo as a compassionate brand committed to bringing high-quality healthcare to those who otherwise would not have had access to it.
We also creatively demonstrate how access to high-quality healthcare, in the form of eMoyo’s portable med-tech solutions, can assist healthcare workers to work smarter, faster and more affordably while increasing patient reach and enhancing patient care.
Most importantly, we convey how clinicians and philanthropists can utilise eMoyo’s revolutionary, state-of-the-art medical technology to reach more patients to detect and treat hearing loss earlier, empowering patients to reach their full potential and truly thrive regardless of economic status or geographical location.

Credits

Art Director
Eugene Bredenkamp
Director of Video
Emile Fick
Account Manager
Melissa Tuck
Producer
Lee-Ann Visser
Videographer
Noël Scholtz
Copywriter
Riana Wiechers
2022
Commercial & Marketing
NYX Awards 2022 Winner - Don't Ignore the Risk, Proscalar, LLC
gold
winner
Texas General Land Office

Entrant Company

Proscalar, LLC

Category

Commercial & Marketing / Public Interest / Awareness

Country / Region

United States

2022
Website
NYX Awards 2022 Winner - Sticker Genius, Verde Media
gold
winner
Sticker Genius

Entrant Company

Verde Media

Category

Website / E-Commerce

Country / Region

United States

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - Breakaway, Warner Media - Courageous Studios
gold
winner
Charles Schwab

Entrant Company

Warner Media - Courageous Studios

Category

Video/ Film / Web Based Productions / Financial Services

Country / Region

United States

2022
Branded Content
NYX Awards 2022 Winner - A Century of Care , Warner Media - Courageous Studios
gold
winner
Cleveland Clinic

Entrant Company

Warner Media - Courageous Studios

Category

Branded Content / Professional Services

Country / Region

United States