2022

NYX Awards - 2022 Gold Winner Winner: Bevel

Damn, I Need That

Entrant Company

Bevel

Category

Video/ Film / Web Based Productions / Banking

Client's Name

Lili

Country / Region

United States

Experience Level

Public Relations Firm

Lili is an all-in-one banking app designed for freelancers and side-hustlers. Launched in late 2019, Lili is recommended by the Freelancers Union and trusted by over 500,000 freelancers across all 50 states. Lili is dedicated to reinventing banking for the modern workforce. Freelancers, self-employed, and gig-workers are the backbone of America’s new economy and are largely underserved by traditional banks. Freelancing is clearly the future of the workforce, as 50% of Gen Z freelanced in 2021, and full-time employees are quitting their secure jobs realizing there is a higher pay ceiling and better work/life balance in freelance labor.
In May 2021, we produced a series of “How To” videos in Brooklyn explaining the functionalities of Lili’s overall platform and key financial tools. As a company built by freelancers for freelancers, we emphasized our action based culture through hiring all freelancers for our video shoot. Everyone on set was a freelancer, from the actors, to the gaffers, to the hair and make-up artists. At lunch break, after hearing about Lili all morning, every crew member wanted to know more about how to sign up. More than once at the end of a take, someone in the studio would say something like: “I definitely could use that!” or “Wow, that is such a cool feature!” Eventually, someone said “Damn, I need that,” and our ad was written.
It is Lili’s mission to educate, inform and empower freelancers of all trades and walks of life to take control of their finances. We work to remove the fear and trepidation most freelancers experience at the beginning of their journey by providing them with all the tools they need to run their business finances – checking account, invoices, tax savings, expense reports, – in one simple app, and find that work-life balance we’re all looking for.
This commercial is a celebration of artists and creatives of all skillsets, showcasing that Lili is the perfect tool for creators, a rapidly growing and underbanked section of the working population.

Credits

Head of Marketing, Lili
Matthieu Silberstein
2022
Youtube / Vimeo Videos
NYX Awards 2022 Winner - keys to my city, The Vilcek Foundation
gold
winner

Entrant Company

The Vilcek Foundation

Category

Youtube / Vimeo Videos / Directing

Country / Region

United States

2022
Design
NYX Awards 2022 Winner - Saudi Thoub Gift Box, The Saudi Industrial Development Fund
gold
winner

Entrant Company

The Saudi Industrial Development Fund

Category

Design / Packaging

Country / Region

Saudi Arabia

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - Cinema8 - Interactive Educational Video Platform, Cinema8
gold
winner

Entrant Company

Cinema8

Category

Video/ Film / Web Based Productions / Education

Country / Region

United Kingdom

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - Space Opera of Buddhism, National Taipei University of Technology, IXD
gold
winner
Personal Conceptual Design Works (3d)

Entrant Company

National Taipei University of Technology, IXD

Category

Video/ Film / Web Based Productions / Character Design (NEW)

Country / Region

Taiwan