Damn, I Need That

Lili is an all-in-one banking app designed for freelancers and side-hustlers. Launched in late 2019, Lili is recommended by the Freelancers Union and trusted by over 500,000 freelancers across all 50 states. Lili is dedicated to reinventing banking for the modern workforce. Freelancers, self-employed, and gig-workers are the backbone of America’s new economy and are largely underserved by traditional banks. Freelancing is clearly the future of the workforce, as 50% of Gen Z freelanced in 2021, and full-time employees are quitting their secure jobs realizing there is a higher pay ceiling and better work/life balance in freelance labor.

In May 2021, we produced a series of “How To” videos in Brooklyn explaining the functionalities of Lili’s overall platform and key financial tools. As a company built by freelancers for freelancers, we emphasized our action based culture through hiring all freelancers for our video shoot. Everyone on set was a freelancer, from the actors, to the gaffers, to the hair and make-up artists. At lunch break, after hearing about Lili all morning, every crew member wanted to know more about how to sign up. More than once at the end of a take, someone in the studio would say something like: “I definitely could use that!” or “Wow, that is such a cool feature!” Eventually, someone said “Damn, I need that,” and our ad was written.

It is Lili’s mission to educate, inform and empower freelancers of all trades and walks of life to take control of their finances. We work to remove the fear and trepidation most freelancers experience at the beginning of their journey by providing them with all the tools they need to run their business finances – checking account, invoices, tax savings, expense reports, – in one simple app, and find that work-life balance we’re all looking for.

This commercial is a celebration of artists and creatives of all skillsets, showcasing that Lili is the perfect tool for creators, a rapidly growing and underbanked section of the working population.