Wegmans | Little Helper

Named the “Top Emotionally Engaging Holiday Ad of 2021,” by the annual Unruly survey, our third and final installation of the 2021 Back To Happy campaign, this spot reinforces the core Wegmans values of family, community, good food, and caring for others. Through 3 days of fake snow, falling Christmas lights, and holiday food galore, this story is more of a short narrative than a commercial. Seeing selfless acts of caring and kindness through the eyes of a child, we remind viewers of the joy and purity of giving, and connect these core brand themes with the Wegmans name and logo in the minds of viewers.