2022

NYX Awards - 2022 Grand Winner Winner

Ruthie: The Musical

Entrant Company

CharityBids

Category

Virtual Events - Celebration Event

Client's Name

Ruthie

Country / Region

United States

Experience Level

Agency

When 11-year-old Ruthie was preparing for her bat mitzvah, the pandemic made it impossible to join with her family and friends in celebration. Being the humble girl she is, Ruthie chose to make the celebration about others, not herself. She worked with CharityBids to craft a musical theater production that honored her parents, grandparents, and close relatives, and also paid tribute to several biblical heroes whom she views as role models. Although Ruthie wasn't able to have the party she'd expected, she turned her bat mitzvah into something more meaningful and joyous than she'd ever imagined.

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Entrant Company

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Category

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Country / Region

United States

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Branded Content
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winner
Moburst

Entrant Company

Moburst

Category

Branded Content - Corporate Profile

Country / Region

United States

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Strategic Campaign
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Entrant Company

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Category

Strategic Campaign - Strategic Communications / Other

Country / Region

Spain

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Entrant Company

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Category

Strategic Campaign - Strategic Communications / Other

Country / Region

United States