2022
Entrant Company
Family AG
Category
Commercial & Marketing - Green / Eco-Friendly
Client's Name
Farmy AG
Country / Region
Switzerland
Experience Level
Agency
Farmy sells products from more than 1200 food producers in Switzerland. The selection includes a wide variety of organic fruits and vegetables, an impressive cheese assortment from local dairies, and one of the nations’ largest selections of meat in best butcher quality.
Through excellent logistics, Farmy delivers products incomparably fresh, low-emission and fast - directly from farm to the customer's table. Deliveries are free of charge in metropolitan areas thanks to Farmy’s own fleet of eco-friendly electric delivery trucks.
Under the guiding principle "Eat more consciously", Farmy's USP was perfectly staged with authentic footage from local farms and by asking the question “Do you know what’s in your food?”. With that, the campaign accomplished to drive awareness of regional products and make consumers think about their food choices. Campaign channels included OOH billboards, social media and local movie theaters.
Credits
Entrant Company
Cultivate
Category
Mobile App - Health & Wellness
Country / Region
United States
Entrant Company
Moburst
Category
Branded Content - 2D Animation
Country / Region
United States
Entrant Company
University of Texas at Arlington
Category
Design - Poster (Single)
Country / Region
United States
Entrant Company
Gravity Global
Category
Integrated Marketing - Business to Business
Country / Region
United Kingdom