2022

NYX Awards - 2022 Silver Winner Winner: Family AG

Eat more consciously

Entrant Company

Family AG

Category

Commercial & Marketing / Green / Eco-Friendly

Client's Name

Farmy AG

Country / Region

Switzerland

Experience Level

Agency

Farmy sells products from more than 1200 food producers in Switzerland. The selection includes a wide variety of organic fruits and vegetables, an impressive cheese assortment from local dairies, and one of the nations’ largest selections of meat in best butcher quality.
Through excellent logistics, Farmy delivers products incomparably fresh, low-emission and fast - directly from farm to the customer's table. Deliveries are free of charge in metropolitan areas thanks to Farmy’s own fleet of eco-friendly electric delivery trucks.
Under the guiding principle "Eat more consciously", Farmy's USP was perfectly staged with authentic footage from local farms and by asking the question “Do you know what’s in your food?”. With that, the campaign accomplished to drive awareness of regional products and make consumers think about their food choices. Campaign channels included OOH billboards, social media and local movie theaters.

Credits

Claudio Catrambone
Executive Creative Director
Svenja Hässig
Account Director
Bubbles&Sons AG
Production
Marc Ambühl
Director of Photography
Marc Ambühl
Post Production
Mery Wunderlin
Post Production
2022
Commercial & Marketing
NYX Awards 2022 Winner - Eat more consciously, Family AG
silver
winner

Entrant Company

Family AG

Category

Commercial & Marketing / Food & Beverage

Country / Region

Switzerland

2022
Advertising
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silver
winner
Dragon Horse Publishing

Entrant Company

Dragon Horse Agency

Category

Advertising / Advertising Campaign

Country / Region

United States

2022
Website
NYX Awards 2022 Winner - Town of Frisco Business Directory, CodeGeek
silver
winner

Entrant Company

CodeGeek

Category

Website / Tourism

Country / Region

United States

2022
Strategic Campaign
NYX Awards 2022 Winner - Seinfeld Popup Tour, RMNG
silver
winner
Seinfeld x Comedy Central

Entrant Company

RMNG

Category

Strategic Campaign / Mobile Campaign

Country / Region

United States