Light runs through our veins

Light Runs Through Our Veins is a hybrid of 3D animation and point of view driving footage on a wide variety of roads around the world. The idea: We take the viewer on a journey. Starting in the heart, via a vein we reach the road. Through jump cuts the viewer jumps to the most different places under all possible weather conditions until we end up again through a vein in front of a sea of HELLA light bulbs. They show HELLAs wide portfolio of bulbs for the international aftermarket.