2022

NYX Awards - 2022 Silver Winner Winner: Cultivate

Meet Susie

Entrant Company

Cultivate

Category

Social Media Videos / Recruitment

Client's Name

Ozinga

Country / Region

United States

Experience Level

Agency

Ozinga’s “Opportunity for impact” campaign celebrates construction heroes
Ozinga has always pushed the boundaries of the construction materials and logistics industry, and it’s their employees that allow them to do it so well. Looking to develop a recruitment campaign targeting drivers hungry for career fulfillment via a company that shares their values, our long-term partners at Ozinga reached out for help creating video + photo work that celebrates those looking for an “Opportunity for impact.”
We know these drivers tend to leave jobs because they are unsatisfied with their work or feel unsupported. Grounded in Ozinga’s purpose to “make a positive impact on individuals, their families and the community for generations,” we focused the campaign creative on Ozinga drivers, and the pride that comes from building their communities. With a balance of grit and gloss, the resulting videos + photos celebrate Ozinga drivers and the work that they do, inviting others to join them in an accomplished, fast-paced career.

Credits

Director & Video Editor
Rick Schuler
Producer
Melissa Morley
Art Director
Kristen Romaniszak
President / Director of Photography
Mark Wierda
Executive Creative Director
Chris Pierik
2022
Broadcast and Television
NYX Awards 2022 Winner - When, True North Inc.
silver
winner
Conquer Cancer Foundation

Entrant Company

True North Inc.

Category

Broadcast and Television / Nonprofit

Country / Region

United States

2022
Integrated Marketing
NYX Awards 2022 Winner - CPF Mortgage Brand Redesign, energyhill
silver
winner

Entrant Company

energyhill

Category

Integrated Marketing / Company Branding

Country / Region

United States

2022
Website
NYX Awards 2022 Winner - The Miller Law Firm, HERO Marketing
silver
winner
The Miller Law Firm

Entrant Company

HERO Marketing

Category

Website / Law & Legal Services

Country / Region

United States

2022
Advertising
NYX Awards 2022 Winner - Insomnia, Miami Ad School Europe
silver
winner
WWF

Entrant Company

Miami Ad School Europe

Category

Advertising / Poster (Single)

Country / Region

Georgia