2022

NYX Awards - 2022 Silver Winner Winner: Cultivate

Meet Susie

Entrant Company

Cultivate

Category

Social Media Videos / Recruitment

Client's Name

Ozinga

Country / Region

United States

Experience Level

Agency

Ozinga’s “Opportunity for impact” campaign celebrates construction heroes
Ozinga has always pushed the boundaries of the construction materials and logistics industry, and it’s their employees that allow them to do it so well. Looking to develop a recruitment campaign targeting drivers hungry for career fulfillment via a company that shares their values, our long-term partners at Ozinga reached out for help creating video + photo work that celebrates those looking for an “Opportunity for impact.”
We know these drivers tend to leave jobs because they are unsatisfied with their work or feel unsupported. Grounded in Ozinga’s purpose to “make a positive impact on individuals, their families and the community for generations,” we focused the campaign creative on Ozinga drivers, and the pride that comes from building their communities. With a balance of grit and gloss, the resulting videos + photos celebrate Ozinga drivers and the work that they do, inviting others to join them in an accomplished, fast-paced career.

Credits

Director & Video Editor
Rick Schuler
Producer
Melissa Morley
Art Director
Kristen Romaniszak
President / Director of Photography
Mark Wierda
Executive Creative Director
Chris Pierik
2022
Strategic Campaign
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silver
winner

Entrant Company

Ulled Asociados

Category

Strategic Campaign / Research / Study

Country / Region

Spain

2022
Design
NYX Awards 2022 Winner - 2021 Sustainability Report, Kraton Corporation
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Entrant Company

Kraton Corporation

Category

Design / Annual Report

Country / Region

United States

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Design
NYX Awards 2022 Winner - Hunter's Horn, Madavor Media
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winner
Houston Safari Club Foundation

Entrant Company

Madavor Media

Category

Design / Magazine

Country / Region

United States

2022
Branded Content
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Entrant Company

Moburst

Category

Branded Content / 2D Animation

Country / Region

United States