2022

NYX Awards - 2022 Grand Winner Winner: Creative Director

Find Yourself at Park

Entrant Company

Creative Director

Category

Video/ Film / Web Based Productions / Education

Client's Name

The Park School of Buffalo

Country / Region

United States

Experience Level

Agency

"Find Yourself at Park" is the first film of a marketing campaign aimed to define the Park School in the Buffalo, NY, community, and subsequently set the institution apart from its competitors, while showcasing the use of a unique philosophy referred as "learning by doing".
The goal of the video is to speak to 3 types of parents through the lens of one student (storytelling style):
1. The transactional: "get my kid to college"
2. The anxious: "my kid is having anxiety in the traditional school"
3. The explorer: "help my kid find themself"
For the film I pre-interviewed several students, and Jessamy stood out as a perfect representation of the school values, while "speaking" to the 3 types of parents through her journey. Not only she is gifted academically, but she is also a great ballet dancer, and the school supported both activities with equal enthusiasm - while providing social and emotional support. In addition, she exemplifies the learning by doing by recalling a couple of personal experiences, her interaction with teachers and peers.

2022
Strategic Campaign
NYX Awards 2022 Winner - A Century of Care , Warner Media - Courageous Studios
grand
winner
Cleveland Clinic

Entrant Company

Warner Media - Courageous Studios

Category

Strategic Campaign / Event Campaign

Country / Region

United States

2022
Social Media
NYX Awards 2022 Winner - Veterans Land Board Social Media Engagement, Proscalar, LLC
grand
winner

Entrant Company

Proscalar, LLC

Category

Social Media / Social Engagement

Country / Region

United States

2022
Strategic Campaign
NYX Awards 2022 Winner - QNET's Mama Campaign, QNET
grand
winner

Entrant Company

QNET

Category

Strategic Campaign / Social Media Campaign

Country / Region

Malaysia

2022
Broadcast and Television
NYX Awards 2022 Winner - A Tiny Audience Season 3, A Tiny Audience, LLC.
grand
winner
Maurice Keizer

Entrant Company

A Tiny Audience, LLC.

Category

Broadcast and Television / Broadcast / Television / Other

Country / Region

United States