2022

NYX Awards - 2022 Gold Winner Winner

spermidineLIFE

Entrant Company

COPE Content Performance Group

Category

Video/ Film / Web Based Productions - Health & Wellness

Client's Name

TLL The Longevity Labs GmbH

Country / Region

Austria

Experience Level

Agency

Our brain is a treasure chest. spermidineLIFE® Memory+ preserves these treasures. Under this motto, we at COPE designed and produced a video together with our client The Longevity Labs (TLL) that focuses on memory loss in old age. The target group of the image video are (older) people with memory problems and their relatives.

Since memory problems are still a sensitive topic, in some places even a taboo, we decided on a video that gently informs, emotionally touches and emphasizes the importance of the product spermidineLIFE Memory+. The heart of the video is the theme of "family and their memories". An elderly couple is used to tell an everyday love story that shows the challenges that affected people and their partners face in daily life when their memory no longer works as it should. But the video conclusion gives hope and shows how spermidineLIFE® Memory+ can help.

Credits

Head of Marketing / SpermidineLife - TLL The Longevity Labs GmbH
Daniela Hörmannstorfer
Creative Director / COPE Content Performance Group
Tam Mucherl-Dang
Senior Video Producer, COPE Content Performance Group
Marco Haas
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