2022

NYX Awards - 2022 Grand Winner Winner: Pets Global

Be a voice for the voiceless

Entrant Company

Pets Global

Category

Social Media Videos / Directing

Client's Name

Country / Region

United States

Experience Level

Internal

Every day, we wake up and have the opportunity to make a difference. Creativity is one of the most powerful tools we have at our disposal. It allows us to see the world in new and innovative ways and find solutions to insurmountable problems. We can change the world for the better using our creativity.
The idea for this video came from the topic of animal shelters/rescues being often overcrowded and underfunded. We wanted to raise awareness of the entire rescue process and the importance of rescuing dogs from shelters/rescues. Working in marketing in the pet industry allows us to be a voice for the voiceless.
The rescue process can be long and drawn out, but it is always worth it. People do not fully understand what happens to stray dogs found on the streets or what they go through before they find they are forever home if they are lucky enough to do so. We focused on one particular rescue story in our video, following a homeless dog from the street to his forever home. The result is a video that we hope will educate people on the importance of rescuing dogs from shelters and rescues.

Credits

Creative Director/ Pets Global
Olga Leyman
2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - The Science of Community, INVIVO, a Red Nucleus company
grand
winner

Entrant Company

INVIVO, a Red Nucleus company

Category

Video/ Film / Web Based Productions / 3D Animation (NEW)

Country / Region

Canada

2022
Marketing Effectiveness
NYX Awards 2022 Winner - Profit Hunter: A Force with Nature, Gravity Global
grand
winner

Entrant Company

Gravity Global

Category

Marketing Effectiveness / Video Campaign

Country / Region

United Kingdom

2022
Photography
NYX Awards 2022 Winner - Von D Shoes, Good Kids
grand
winner
Kat Von D

Entrant Company

Good Kids

Category

Photography / Fashion

Country / Region

Canada

2022
Strategic Campaign
NYX Awards 2022 Winner - IMD Business School: Increasing Brand Awareness In Iberia, Ulled Asociados
grand
winner

Entrant Company

Ulled Asociados

Category

Strategic Campaign / Strategic Communications / Other

Country / Region

Spain