2022

NYX Awards - 2022 Grand Winner Winner: Pets Global

Be a voice for the voiceless

Entrant Company

Pets Global

Category

Social Media Videos / Directing

Client's Name

Country / Region

United States

Experience Level

Internal

Every day, we wake up and have the opportunity to make a difference. Creativity is one of the most powerful tools we have at our disposal. It allows us to see the world in new and innovative ways and find solutions to insurmountable problems. We can change the world for the better using our creativity.
The idea for this video came from the topic of animal shelters/rescues being often overcrowded and underfunded. We wanted to raise awareness of the entire rescue process and the importance of rescuing dogs from shelters/rescues. Working in marketing in the pet industry allows us to be a voice for the voiceless.
The rescue process can be long and drawn out, but it is always worth it. People do not fully understand what happens to stray dogs found on the streets or what they go through before they find they are forever home if they are lucky enough to do so. We focused on one particular rescue story in our video, following a homeless dog from the street to his forever home. The result is a video that we hope will educate people on the importance of rescuing dogs from shelters and rescues.

Credits

Creative Director/ Pets Global
Olga Leyman
2022
Social Media
NYX Awards 2022 Winner - CRN Yachts on Social Media, Arachno Srl
grand
winner

Entrant Company

Arachno Srl

Category

Social Media / Social Branding Campaign

Country / Region

Italy

2022
Integrated Marketing
NYX Awards 2022 Winner - K11 STREET/PARK, K11 Concepts Limited
grand
winner

Entrant Company

K11 Concepts Limited

Category

Integrated Marketing / Event Marketing

Country / Region

Hong Kong SAR

2022
Strategic Campaign
NYX Awards 2022 Winner - Profit Hunter: A Force with Nature, Gravity Global
grand
winner

Entrant Company

Gravity Global

Category

Strategic Campaign / Product Launch

Country / Region

United Kingdom

2022
Strategic Campaign
NYX Awards 2022 Winner - Mercari Pre-Loved POP-UP, HERO Marketing
grand
winner

Entrant Company

HERO Marketing

Category

Strategic Campaign / Special Event

Country / Region

United States