2022

NYX Awards - 2022 Grand Winner Winner: Pets Global

Be a voice for the voiceless

Entrant Company

Pets Global

Category

Social Media Videos / Directing

Client's Name

Country / Region

United States

Experience Level

Internal

Every day, we wake up and have the opportunity to make a difference. Creativity is one of the most powerful tools we have at our disposal. It allows us to see the world in new and innovative ways and find solutions to insurmountable problems. We can change the world for the better using our creativity.
The idea for this video came from the topic of animal shelters/rescues being often overcrowded and underfunded. We wanted to raise awareness of the entire rescue process and the importance of rescuing dogs from shelters/rescues. Working in marketing in the pet industry allows us to be a voice for the voiceless.
The rescue process can be long and drawn out, but it is always worth it. People do not fully understand what happens to stray dogs found on the streets or what they go through before they find they are forever home if they are lucky enough to do so. We focused on one particular rescue story in our video, following a homeless dog from the street to his forever home. The result is a video that we hope will educate people on the importance of rescuing dogs from shelters and rescues.

Credits

Creative Director/ Pets Global
Olga Leyman
2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - The Science of Community, INVIVO, a Red Nucleus company
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winner

Entrant Company

INVIVO, a Red Nucleus company

Category

Video/ Film / Web Based Productions / 3D Animation (NEW)

Country / Region

Canada

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Commercial & Marketing
NYX Awards 2022 Winner - PEACE OF MIND, FINAL FRAME GmbH
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winner
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Entrant Company

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Category

Commercial & Marketing / Directing

Country / Region

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2022
Live Events
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winner
MIS Munich International School

Entrant Company

Final Frame GmbH

Category

Live Events / Fundraising Event

Country / Region

Germany

2022
Website
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winner
In Good Taste

Entrant Company

The Brand Leader

Category

Website / E-Commerce

Country / Region

United States