2022

NYX Awards - 2022 Grand Winner Winner: Pets Global

Be a voice for the voiceless

Entrant Company

Pets Global

Category

Social Media Videos / Directing

Client's Name

Country / Region

United States

Experience Level

Internal

Every day, we wake up and have the opportunity to make a difference. Creativity is one of the most powerful tools we have at our disposal. It allows us to see the world in new and innovative ways and find solutions to insurmountable problems. We can change the world for the better using our creativity.
The idea for this video came from the topic of animal shelters/rescues being often overcrowded and underfunded. We wanted to raise awareness of the entire rescue process and the importance of rescuing dogs from shelters/rescues. Working in marketing in the pet industry allows us to be a voice for the voiceless.
The rescue process can be long and drawn out, but it is always worth it. People do not fully understand what happens to stray dogs found on the streets or what they go through before they find they are forever home if they are lucky enough to do so. We focused on one particular rescue story in our video, following a homeless dog from the street to his forever home. The result is a video that we hope will educate people on the importance of rescuing dogs from shelters and rescues.

Credits

Creative Director/ Pets Global
Olga Leyman
2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - Reis da Terra - Course trailer, Synesthezia
grand
winner
Fazenda Ouro Fino

Entrant Company

Synesthezia

Category

Video/ Film / Web Based Productions / E-Learning

Country / Region

Brazil

2022
Social Media
NYX Awards 2022 Winner - Veterans Land Board Social Media Engagement, Proscalar, LLC
grand
winner

Entrant Company

Proscalar, LLC

Category

Social Media / Social Content / Post

Country / Region

United States

2022
Advertising
NYX Awards 2022 Winner - DentsuX/AdColony Slather on Success for French's Mustard, AdColony
grand
winner
DentsuX and McCormick & Company’s French’s

Entrant Company

AdColony

Category

Advertising / Online AD (Single)

Country / Region

United States

2022
Design
NYX Awards 2022 Winner - Dove Men+Care Ultimate, CRX Design
grand
winner

Entrant Company

CRX Design

Category

Design / Packaging (Series)

Country / Region

Brazil