2022

NYX Awards - 2022 Grand Winner Winner: Pets Global

Be a voice for the voiceless

Entrant Company

Pets Global

Category

Social Media Videos / Directing

Client's Name

Country / Region

United States

Experience Level

Internal

Every day, we wake up and have the opportunity to make a difference. Creativity is one of the most powerful tools we have at our disposal. It allows us to see the world in new and innovative ways and find solutions to insurmountable problems. We can change the world for the better using our creativity.
The idea for this video came from the topic of animal shelters/rescues being often overcrowded and underfunded. We wanted to raise awareness of the entire rescue process and the importance of rescuing dogs from shelters/rescues. Working in marketing in the pet industry allows us to be a voice for the voiceless.
The rescue process can be long and drawn out, but it is always worth it. People do not fully understand what happens to stray dogs found on the streets or what they go through before they find they are forever home if they are lucky enough to do so. We focused on one particular rescue story in our video, following a homeless dog from the street to his forever home. The result is a video that we hope will educate people on the importance of rescuing dogs from shelters and rescues.

Credits

Creative Director/ Pets Global
Olga Leyman
2022
Marketing Effectiveness
NYX Awards 2022 Winner - Profit Hunter: A Force with Nature, Gravity Global
grand
winner

Entrant Company

Gravity Global

Category

Marketing Effectiveness / Marketing Effectiveness / Other

Country / Region

United Kingdom

2022
Public Relations
NYX Awards 2022 Winner - Baldurs Gate Dark Alliance Returns, Vicarious PR
grand
winner

Entrant Company

Vicarious PR

Category

Public Relations / Media Relations / Other

Country / Region

United States

2022
Branded Content
NYX Awards 2022 Winner - Freedom to Explore, ANTI Hamar
grand
winner
VOYAH / Electric Way

Entrant Company

ANTI Hamar

Category

Branded Content / Art Direction

Country / Region

Norway

2022
Design
NYX Awards 2022 Winner - VALKYRIES , Zgraya Digital
grand
winner
VALKYRIES

Entrant Company

Zgraya Digital

Category

Design / Logo

Country / Region

Ukraine