2022

NYX Awards - 2022 Grand Winner Winner: QNET

What Did MAMA Tell You? | QNET's 360 Anti-Scam Campaign

Entrant Company

QNET

Category

Series or Campaign / Education

Client's Name

Country / Region

Singapore

Experience Level

Internal

QNET, a leading multinational e-commerce-based direct selling company, has launched a 360-degree marketing and advertising campaign in Ghana. The Campaign’s main objective is to educate the public about QNET’s business and highlight the red flags associated with a scam.
The campaign will be running across other sub-Saharan African countries where the company operates. The campaign concept is inspired by the quintessential African mother who frowns on bad behaviour while guiding and correcting with the right information and values.
Dubbed, the “Mama Campaign”, the messaging of the campaign targets the public, the media, and the government stakeholders. The multichannel campaign will be broadcasted through radio, television, social media, and Out-of-Home advertising (billboards).
QNET launched the “Mama Campaign” to avoid any misunderstanding of how the internationally recognised direct selling industry works, to warn about unethical practices by certain individuals who misuse the QNET name, and to present the business model as a get-rich-quick scheme. QNET is empowering people’s life not only with its high-quality products and entrepreneurial opportunities but also with clear and transparent information.

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Branded Content
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grand
winner
VOYAH / Electric Way

Entrant Company

ANTI Hamar

Category

Branded Content / Cinematography / Videography

Country / Region

Norway

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Design
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winner
A1 Telekom Austria AG

Entrant Company

COPE Content Performance Group

Category

Design / Illustration / Infographic

Country / Region

Austria

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Strategic Campaign
NYX Awards 2022 Winner - K11 STREET/PARK, K11 Concepts Limited
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winner

Entrant Company

K11 Concepts Limited

Category

Strategic Campaign / Event Campaign

Country / Region

Hong Kong SAR

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Strategic Campaign
NYX Awards 2022 Winner - IMD Business School: Increasing Brand Awareness In Iberia, Ulled Asociados
grand
winner

Entrant Company

Ulled Asociados

Category

Strategic Campaign / Strategic Communications / Other

Country / Region

Spain