2022
Entrant Company
QNET
Category
Series or Campaign - Education
Client's Name
Country / Region
Singapore
Experience Level
Internal
QNET, a leading multinational e-commerce-based direct selling company, has launched a 360-degree marketing and advertising campaign in Ghana. The Campaign’s main objective is to educate the public about QNET’s business and highlight the red flags associated with a scam.
The campaign will be running across other sub-Saharan African countries where the company operates. The campaign concept is inspired by the quintessential African mother who frowns on bad behaviour while guiding and correcting with the right information and values.
Dubbed, the “Mama Campaign”, the messaging of the campaign targets the public, the media, and the government stakeholders. The multichannel campaign will be broadcasted through radio, television, social media, and Out-of-Home advertising (billboards).
QNET launched the “Mama Campaign” to avoid any misunderstanding of how the internationally recognised direct selling industry works, to warn about unethical practices by certain individuals who misuse the QNET name, and to present the business model as a get-rich-quick scheme. QNET is empowering people’s life not only with its high-quality products and entrepreneurial opportunities but also with clear and transparent information.
Entrant Company
Optic Sky Productions
Category
Video/ Film / Web Based Productions - 2D Animation (NEW)
Country / Region
United States
Entrant Company
Gravity Global
Category
Marketing Effectiveness - Marketing Effectiveness / Other
Country / Region
United Kingdom
Entrant Company
Cultivate
Category
Website - Business to Business
Country / Region
United States
Entrant Company
ANTI Hamar
Category
Marketing / Advertising Campaigns - Art Direction (NEW)
Country / Region
Norway