2022

NYX Awards - 2022 Gold Winner Winner: QNET

What Did MAMA Tell You? | QNET's 360 Anti-Scam Campaign

Entrant Company

QNET

Category

Series or Campaign / Multi-level Marketing

Client's Name

Country / Region

Singapore

Experience Level

Internal

QNET, a leading multinational e-commerce-based direct selling company, has launched a 360-degree marketing and advertising campaign in Ghana. The Campaign’s main objective is to educate the public about QNET’s business and highlight the red flags associated with a scam.
The campaign will be running across other sub-Saharan African countries where the company operates. The campaign concept is inspired by the quintessential African mother who frowns on bad behaviour while guiding and correcting with the right information and values.
Dubbed, the “Mama Campaign”, the messaging of the campaign targets the public, the media, and the government stakeholders. The multichannel campaign will be broadcasted through radio, television, social media, and Out-of-Home advertising (billboards).
QNET launched the “Mama Campaign” to avoid any misunderstanding of how the internationally recognised direct selling industry works, to warn about unethical practices by certain individuals who misuse the QNET name, and to present the business model as a get-rich-quick scheme. QNET is empowering people’s life not only with its high-quality products and entrepreneurial opportunities but also with clear and transparent information.

2022
Advertising
NYX Awards 2022 Winner - This is College Television Spots, Tarrant County College
gold
winner

Entrant Company

Tarrant County College

Category

Advertising / Advertising Campaign

Country / Region

United States

2022
Video/ Film / Web Based Productions
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winner
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Entrant Company

Warner Media - Courageous Studios

Category

Video/ Film / Web Based Productions / Financial Services

Country / Region

United States

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Public Relations
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Entrant Company

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Category

Public Relations / Media Relations / Other

Country / Region

United States

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Youtube / Vimeo Videos
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Entrant Company

Yu Chen

Category

Youtube / Vimeo Videos / 3D Animation (NEW)

Country / Region

China