2022

NYX Awards - 2022 Grand Winner Winner

Freedom to Explore

Entrant Company

ANTI Hamar

Category

Marketing / Advertising Campaigns - Art Direction (NEW)

Client's Name

VOYAH / Electric Way

Country / Region

Norway

Experience Level

Agency

Everything Matters when a new car brand is released into the European market. With the tagline “Freedom to Explore”, VOYAH and the international acclaimed artist AURORA invites you into a world of wonder and exploration. The song “Everything Matters” from her latest album is used as a starting point to paint a cinematic canvas where more and more details are to be discovered. VOYAH´s strategy and brand mission is to invite people to explore more when using their car, both when it comes to seek more adventure and using all the features found in a premium SUV. Merging strategy, personality and soundscape, the film invites the viewer into a world of something new and different. Colours and tiny changes in the artists costumes are just some of the details revealed in the reflections in the beautiful waterscape.

Credits

Chief Creative Officer / ANTI
Kjetil Wold
Director / ANTI
Jens Haugen
Project Manager / ANTI
Ellen Østmoen
Music Managing
Ekko Agency
VFX
Gimpville
1.Ac.
Birk Groven
Gaffer
Thor Erik Løkken
Lighting Technician
Håvard Holtop
Crane Operator
Tore Åfar
Set Builder
Simen Fornes
Stylist
Josefin Johansson
Head of EV Europe, VOYAH
Cheng Hua
CEO, Electric Way
Torje Aleksander Sulland
VP Marketing, Electric Way
Victoria Allers Wismer
VP Sales, Electric Way
Lars Mabro Carlsson
Digital Manager, Electric Way
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