2022

NYX Awards - 2022 Silver Winner Winner

Welcome to my Country

Entrant Company

Blackfisch Films

Category

Video/ Film / Web Based Productions - Travel / Tourism

Client's Name

Tourism Australia

Country / Region

Australia

Experience Level

Internal

Co-written and created by writer/ director Malinda Rutter and Jeremy Perrott, this film transcends the cultural sensitivities of our aboriginal first nations people while weaving their stories and heritage into a film.

There are four integral reasons this film is regarded as the first of its kind.

1. Blackfisch is an Indigenous film company connected to mob and country. They could work with the Elders directly; without that, there wouldn't have been access to their country.

2. All filmed during COVID, Blackfisch could go to locations and work with the local mobs where conventional film units would not have been allowed due to the fragility of viral infection.

Being aboriginal means being part of the family and understanding the importance of ancestors and the respect paid to their ongoing existence.

2. Knowing this, the script was written to engage the viewer and help them understand that the longest-living culture on the planet has a story to share.

On welcoming us to country, the Elders all say.."Welcome to my country, and meet my ancestors",

Rocks, trees, rivers, ocean, animals, plants, and all that surrounds us.

This is the element that makes the film most special and unique.

We are not being welcomed to country in a general way.

For the first time, an Elder of the region welcomes us to their country where their ancestors live.

3. The "Welcoming to Country" embraces Elders both from the land and those living there while representing family (Aunty....from Litchfield and Uncle from the Daintree to modern day (Uncle Noel Butler and Aunty Margaret)..diverse and each different, but connected, related to land and each other.

To tell the story, Blackfisch also chose to shoot each location using a drone camera,

ensuring another level of Aboriginal insight and culture and brief was woven into the storytelling.

Elders will tell you to look to the sky, see the stars, and you will see the earth.

What you see up there is reflected down here.

Dramatic footage of our Australian landscapes was captured through the drone.

Credits

Creative Director/Blkfsch
Jeremy Perrott
Executive Producer/Blkfsch
Rodrigo Vidal Dawson
2022
Content Marketing Strategy
NYX Awards 2022 Winner - NBCUniversal’s Creative Impact Lab
silver
winner

Entrant Company

NBCUniversal

Category

Content Marketing Strategy - CSR

Country / Region

United States

2022
Audio & Podcasts
NYX Awards 2022 Winner - West Wing Reports
silver
winner

Entrant Company

Evergreen Podcasts

Category

Audio & Podcasts - Government

Country / Region

United States

2022
Commercial & Marketing
NYX Awards 2022 Winner - PEACE OF MIND
silver
winner
Cloud of Legacy

Entrant Company

FINAL FRAME GmbH

Category

Commercial & Marketing - Cinematography / Videography

Country / Region

Germany

2022
Branded Content
NYX Awards 2022 Winner - Proud to Be Certified Evergreen®
silver
winner

Entrant Company

Supportworks

Category

Branded Content - Visual Effects

Country / Region

United States