Word Glue: Find Your Million-Dollar Brand Name

This Nyx Award celebrates getting noticed with the Goddess of the Night statuette.

In the attention economy, a bad brand name won't get noticed, day or night.

Word Glue: Find Your Million-Dollar Brand Name solves this marketing communications problem.

Winner of the Axiom Business Book Award Gold Medal, teams can now generate names in ten minutes or less.

Creative capacity increases as they use proven principles to find and choose the best name for market success.

Time to market shrinks and agency/client dynamics shift from dependence to inter-dependence.

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"Louise where were you when I needed you? I would have saved months of tedious name-storming."

- Ken Segal, namer of the iMac and author of Think Simple

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NYX Awards recognizes those who use their talents to "move the world's perceptions".

Word Glue simplifies the art and science of brand naming.

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There are only a few naming books in the world.

Word Glue is the only one that generously shares every proven naming method.

Written over three years, name whisperer Louise Karch leveraged her Master's degree in Adult Education, training in Harvard Thinking Routines and background as a recovering comic to make Word Glue elegantly easy.

Word Glue embodies the Nyx spirit of determination, creativity and artistry.

Shared by W.O.M.B.A.T.s, an Australian acronym for 'Word of Mouth Buyers And Tellers', the book is now used in:

Australia, Canada, China, Croatia, Denmark, England, France, Italy, Ireland, Mexico,

New Zealand, Singapore, South Africa, Switzerland, Sweden, and the USA.

It was recently used to name Inqli, Atwea College, Belly Up and The Tuck Shop Agency.

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www.wordglue.co