2023

NYX Awards - 2023 Gold Winner Winner: Phospho Ltd

The lifecycle of SARS-CoV-2

Entrant Company

Phospho Ltd

Category

COVID-19 Related / Science & Technology

Client's Name

Maastricht University

Country / Region

United Kingdom

Experience Level

Agency

About The Entry

The Covid-19 pandemic was a global crash course in science education. To navigate an instantly changed world, we all had to learn. About different types of facemasks. About proper handwashing techniques. But what about the virus itself? The full story of what the SARS-CoV-2 coronavirus actually does inside our bodies has never been told. This is that story.
We animated the full life cycle of a single SARS-CoV-2 coronavirus to explain exactly what happens during an infection. But if there’s one topic that has seen misinformation, it’s the coronavirus. So this life cycle animation has to be reliable. It has to be accurate. It has to be based in science. And that’s why we’ve developed in house procedural workflows in Houdini to animate using actual scientific data. We used knowledge gained from all kinds of different scientific disciplines to uphold a rigorous scientific standard. And where the knowledge was lacking about complex, dynamic biology, we used the power of Houdini alongside a close collaboration with coronavirus experts to recreate most faithfully what the scientific community believes is happening inside the cell during an infection.
So by carefully creating a data-driven animation pipeline that incorporated experimental data throughout, we put the coronavirus science front and centre. While captivating a wider audience with the beauty of scientific research, we were finally able to answer that most elusive of questions: what *actually* happens during an infection with the SARS-CoV-2 coronavirus?

Featured Media

Credits

Phospho Biomedical Animation
Jeroen Claus
Phospho Biomedical Animation
Ethan MacKenzie
Maastricht University
Raimond Ravelli
Maastricht University
Kèvin Knoops
A Work in Progress
Tom Cane
Guy Kelly
2023
Commercial & Marketing
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Entrant Company

Player One Trailers

Category

Commercial & Marketing / Graphics

Country / Region

United States

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YouTube / Vimeo Videos
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Entrant Company

Isadora Digital Agency

Category

YouTube / Vimeo Videos / Informational

Country / Region

United States

2023
Social Media
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Entrant Company

Infernozilla

Category

Social Media / Social Promotions & Contests

Country / Region

United States

2023
COVID-19 Related
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winner
AstraZeneca

Entrant Company

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Category

COVID-19 Related / Public Interest / Awareness

Country / Region

United States