2023

NYX Awards - 2023 Gold Winner Winner

ACAAI Time for an Allergist Picnic Video

Entrant Company

SFC Group

Category

Video / Web Based Productions - Health & Wellness

Client's Name

American College of Allergy, Asthma, and Immunology

Country / Region

United States

Experience Level

Agency

Anyone who has allergies or asthma knows how hard it is to get symptoms like wheezing, sneezing, or itching under control—even after seeing a doctor. The problem is they're probably seeing the WRONG doctor. We needed to raise awareness among patients and their healthcare providers of the importance of seeing the RIGHT one, a board-certified, fellowship-trained allergist—because endless suffering with allergies or asthma is no picnic. We partnered with a celebrity to help convince primary care providers that, when their patients suffer from allergies or asthma, it's time for an allergist. John C. McGinley played Dr. Cox in the Emmy Award-winning comedy Scrubs with a level of humor and intelligence we knew would fit this campaign perfectly. The video he stars in is not just funny, educational, and relatable, but credible.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Maureen Tsuchida
Video Director
Alex Fendrich
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Content Marketing Strategy
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Entrant Company

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Country / Region

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Entrant Company

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Category

Website - School / Universities

Country / Region

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Entrant Company

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Category

Design - Event Materials

Country / Region

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