2023

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Entrant Company

LevLane

Category

Broadcast / Television - Insurance

Client's Name

United Concordia Dental

Country / Region

United States

Experience Level

Agency

A :15 spot that used the creative elements from the rest of the campaign (programmatic, paid social, organic social, OOH, etc.) and ran during the Army-Navy game in select local markets to remind the target audience (military and federal employees) to sign up for Dental Insurance before the enrollment period ended (Army-Navy game took place the final weekend before the deadline). This strategic buy was instrumental in driving signups for United Concordia during that final weekend and pushing their numbers over the top.

Credits

CCO/Founder - LevLane
Bruce Lev
ECD - LevLane
Martin Bihl
Sr. CW - LevLane
Joe Schoppy
Sr. AD - LevLane
Christopher Shea
CD/Producer - LevLane
RJ Cassi
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Category

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Country / Region

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