2023

NYX Awards - 2023 Grand Winner Winner

Self-Preserving Skin Campaign

Entrant Company

Mummu Ltd

Category

Video / Web Based Productions - Art Direction

Client's Name

LUSH

Country / Region

United Kingdom

Experience Level

Agency

Simplifying the science behind LUSH skincare

International natural cosmetics skincare brand LUSH sought the help of Mummu Health to simplify the science behind their new ‘self-preserving skincare’ range, educating customers about the benefits of the microbiome, and why it matters for your skin health.

What did LUSH need from us?

LUSH needed an attractive animation and illustration that was going to get customers excited about the wonders of their own microbiome, and how it intertwines with LUSH’s self-preserving skincare range. Showcasing it through a global in-store and online campaign, using animation and print rolled out to 927 stores, in nine different languages.

International storytelling without boundaries

The flagship Store on Oxford Street featured multiple versions and formats of the animation, combined with print work that covered the full window display, as well as several stands with illustrations that supported information on the microbiome and self-preserving skincare range. The animation was intended to be very adaptable from the outset, so all social formats were catered for and it could be showcased on LUSH’s website, YouTube channel, LinkedIn, and Pinterest giving the campaign maximum outreach.

Credits

Creative Director / Mummu
Sam Atkin
Creative Director / Mummu
Karl Hammond
Illustrator / Mummu
Adrien Kulig
Animator / Mummu
Luke Simpson
Animator / Mummu
Katie Taysum
Animator / Mummu
Dan Scarlett
Client Producer / LUSH
Vaia Ikonomou
Client Creative / LUSH
Alex Phelps
Client Script Writer / LUSH
Milly Ahlquist
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