2023

NYX Awards - 2023 Gold Winner Winner: Yamamoto Agency

The Six Emotional Phases of the Creative Process

Entrant Company

Yamamoto Agency

Category

Live Events / Nonprofit Event

Client's Name

AdFed Minnesota

Country / Region

United States

Experience Level

Agency

The Show Intro Video
Yamamoto was honored and excited to be asked to develop the theme for The Show, AdFed Minnesota’s non-profit local creative competition held annually in early March.
Because of COVID-19, the event had been a 100% virtual event the previous two years, so AdFed and Yamamoto were committed to bringing back an in-person event in 2022.
Yamamoto developed a theme that was a commiseration of the “wave of emotions” the advertising and marketing community had been experiencing the previous two years in a fun, retro tongue-in-cheek campaign that encouraged ad people to come out of their shells and enjoy an evening with friends. Hence, “The Show – and whole lot of emotions” theme was born!
As a bonus to this effort, this 2022 event raised more money in the history of the event which enabled AdFed MN to continue supporting their ongoing programs, plus new ones!
Among many assets created by Yamamoto for this event, this video was played at the beginning of the event as the kickoff to the evening.

Credits

Executive Creative Director/Yamamoto Agency
Shawn Pals
Associate Creative Director/Yamamoto Agency
Sarah Koster
Senior Copywriter/Yamamoto Agency
Brenna Ruiz
Videographer-Editor
Michael Mazzitelli
Senior Agency Producer/Kathy Awe Productions, Inc.
Kathy Awe
Account Service-Project Manager/Yamamoto Agency
Dominic Simonetti
2023
Commercial & Marketing
NYX Awards 2023 Winner - Mythforce - Launch Trailer, Player One Trailers
gold
winner

Entrant Company

Player One Trailers

Category

Commercial & Marketing / Editing

Country / Region

United States

2023
Website
NYX Awards 2023 Winner - 2023 Greystone Website Redesign, Greystone & Co. II LLC
gold
winner

Entrant Company

Greystone & Co. II LLC

Category

Website / Financial Services

Country / Region

United States

2023
Content Marketing Strategy
NYX Awards 2023 Winner - Live To Farm, Dreamlux Media
gold
winner
Case IH, John Deere, Pivot Bio, Bayer Crop Science, DEKALB, Agrigold

Entrant Company

Dreamlux Media

Category

Content Marketing Strategy / Content Marketing Strategy / Other__

Country / Region

United States

2023
Broadcast / Television
NYX Awards 2023 Winner - Live To Farm - Discovery Channel, Dreamlux Media
gold
winner

Entrant Company

Dreamlux Media

Category

Broadcast / Television / Sound / Sound Design

Country / Region

United States