2023

NYX Awards - 2023 Gold Winner Winner

The Six Emotional Phases of the Creative Process

Entrant Company

Yamamoto Agency

Category

Live Events - Nonprofit Event

Client's Name

AdFed Minnesota

Country / Region

United States

Experience Level

Agency

The Show Intro Video

Yamamoto was honored and excited to be asked to develop the theme for The Show, AdFed Minnesota’s non-profit local creative competition held annually in early March.

Because of COVID-19, the event had been a 100% virtual event the previous two years, so AdFed and Yamamoto were committed to bringing back an in-person event in 2022.

Yamamoto developed a theme that was a commiseration of the “wave of emotions” the advertising and marketing community had been experiencing the previous two years in a fun, retro tongue-in-cheek campaign that encouraged ad people to come out of their shells and enjoy an evening with friends. Hence, “The Show – and whole lot of emotions” theme was born!

As a bonus to this effort, this 2022 event raised more money in the history of the event which enabled AdFed MN to continue supporting their ongoing programs, plus new ones!

Among many assets created by Yamamoto for this event, this video was played at the beginning of the event as the kickoff to the evening.

Credits

Executive Creative Director/Yamamoto Agency
Shawn Pals
Associate Creative Director/Yamamoto Agency
Sarah Koster
Senior Copywriter/Yamamoto Agency
Brenna Ruiz
Videographer-Editor
Michael Mazzitelli
Senior Agency Producer/Kathy Awe Productions, Inc.
Kathy Awe
Account Service-Project Manager/Yamamoto Agency
Dominic Simonetti
2023
 
NYX Awards 2023 Winner - Charting a New Course by Defining Values
gold
winner

Entrant Company

Harbor

Category

Strategic Campaign - Employee Relations

Country / Region

United States

2023
 
NYX Awards 2023 Winner - Farmacia Branding
gold
winner

Entrant Company

Masterly

Category

Design - Corporate Identity

Country / Region

United States

2023
 
NYX Awards 2023 Winner - Evil Twin
gold
winner

Entrant Company

Inspired eLearning

Category

Video / Web Based Productions - Training / Knowledge-Based

Country / Region

United States

2023
 
NYX Awards 2023 Winner - Renaissance Art x Science, Orrbitt, self-promo
gold
winner

Entrant Company

Orrbitt Creative Group

Category

Design - Self-Promotion

Country / Region

United States