2023

NYX Awards - 2023 Grand Winner Winner: Microverse Studios

Using Water to Design Medicines

Entrant Company

Microverse Studios

Category

Video / Web Based Productions / Medical

Client's Name

Ventus Therapeutics

Country / Region

United States

Experience Level

Agency

Ventus is on the vanguard of a sea change in drug discovery technology. Through a combination of computational analysis of protein structures (the molecules that drugs target) Ventus can predict the shape of potential binding pockets for drugs with unparalleled accuracy. However it doesn’t stop there—they use predictive software to figure out how water flows over the surface of these molecules, how individual water molecules respond, and then use that data to screen colossal numbers of known molecules to identify drug candidates. Results are confirmed in a wet lab and the data used to improve the model, finding potential therapeutic hits in a fraction of the time taken by conventional approaches.
To drive home how strange and new this approach is, materials evocative of meteorite and precious metals were combined with an environment designed to conjure an alien technology, while more conventional representations of computation and analysis were avoided.

Credits

Biomedical Animator, Microverse Studios
Cameron Slayden, MS
2023
Integrated Marketing
NYX Awards 2023 Winner - METAVISION, K11 Concepts Limited
grand
winner

Entrant Company

K11 Concepts Limited

Category

Integrated Marketing / Intergrated Marketing / Other__

Country / Region

Hong Kong SAR

2023
Content Marketing Strategy
NYX Awards 2023 Winner - Ready or Not Newsletter, Infernozilla
grand
winner
VOID Interactive

Entrant Company

Infernozilla

Category

Content Marketing Strategy / Blog (NEW)

Country / Region

United States

2023
Commercial & Marketing
NYX Awards 2023 Winner - Pacific Drive - Gameplay Trailer, Player One Trailers
grand
winner

Entrant Company

Player One Trailers

Category

Commercial & Marketing / Directing

Country / Region

United States

2023
Design
NYX Awards 2023 Winner - General Motors Design Outreach + Development Brand Identity, Yu Chen
grand
winner

Entrant Company

Yu Chen

Category

Design / Corporate Identity

Country / Region

China