2023

NYX Awards - 2023 Gold Winner Winner: Qinru Zhang

The Man I'd Like to Feed Film

Entrant Company

Qinru Zhang

Category

Video / Web Based Productions / Video / Web Based Production / Other__

Client's Name

Country / Region

United States

Experience Level

Agency

The Man I'd Like to Feed Film(also known as The M.I.L.F. Film) is a groundbreaking 3D animation addressing the injustice women face in modern domesticity. In the film, the housewife willingly takes the serving role, dreaming to see her husband finish all the food she cooks. But when he does not, her desire becomes the whip of anger – She starts feeding him with force. Through a humorous lens, Qinru Zhang, the creator of the animation, sharply reflects the patriarchal control many women face in East Asian households. Qinru Zhang provides cultural insights through The M.I.L.F. Film by pointing out how women's domestic contributions have been taken for granted by the society. Mirroring the powerful female protagonist, Zhang also uses the film as a visual-audio tool to call for female empowerment.
Breaking the boundary of media, Zhang aims to connect with audiences beyond the screen. The project has developed into interactive formats beyond the animation, and later developed into The MILF Collection. The work has been featured in :iidrr Gallery’s ‘Alpha’ Exhibition in New York City, the Palm Springs Animation Festival, the virtual event Avatar GIF, and the Situasian Exhibition in Xiamen.

2023
Advertising
NYX Awards 2023 Winner - Getac: Get Real, Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Advertising / Online AD (Campaign)

Country / Region

United Kingdom

2023
Social Media
NYX Awards 2023 Winner - Profit Hunter: A Force with Nature: Tech Shark, Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Social Media / Social Engagement

Country / Region

United Kingdom

2023
Strategic Campaign
NYX Awards 2023 Winner - Oaxaca by the Sea: Promoting Unity, Diversity & Inclusion , Voler Strategic Advisors
gold
winner

Entrant Company

Voler Strategic Advisors

Category

Strategic Campaign / Event Campaign

Country / Region

United States

2023
Website
NYX Awards 2023 Winner - Community Consolidated School District 62, Finalsite
gold
winner
Community Consolidated School District 62

Entrant Company

Finalsite

Category

Website / School / Universities

Country / Region

United States