2023

NYX Awards - 2023 Gold Winner Winner: Qinru Zhang

The Man I'd Like to Feed Film

Entrant Company

Qinru Zhang

Category

Video / Web Based Productions / Video / Web Based Production / Other__

Client's Name

Country / Region

United States

Experience Level

Agency

Gallery

About The Entry

The Man I'd Like to Feed Film(also known as The M.I.L.F. Film) is a groundbreaking 3D animation addressing the injustice women face in modern domesticity. In the film, the housewife willingly takes the serving role, dreaming to see her husband finish all the food she cooks. But when he does not, her desire becomes the whip of anger – She starts feeding him with force. Through a humorous lens, Qinru Zhang, the creator of the animation, sharply reflects the patriarchal control many women face in East Asian households. Qinru Zhang provides cultural insights through The M.I.L.F. Film by pointing out how women's domestic contributions have been taken for granted by the society. Mirroring the powerful female protagonist, Zhang also uses the film as a visual-audio tool to call for female empowerment.
Breaking the boundary of media, Zhang aims to connect with audiences beyond the screen. The project has developed into interactive formats beyond the animation, and later developed into The MILF Collection. The work has been featured in :iidrr Gallery’s ‘Alpha’ Exhibition in New York City, the Palm Springs Animation Festival, the virtual event Avatar GIF, and the Situasian Exhibition in Xiamen.

Featured Media

2023
Video
NYX Awards 2023 Winner - Along With Farms,  LIVISTO INT'L
gold
winner
LIVISTO GROUP

Entrant Company

LIVISTO INT'L

Category

Video / Web Based Productions / Documentary

Country / Region

Spain

2023
Website
NYX Awards 2023 Winner -  Serving Up a Fresh Site, NJI
gold
winner
National Beer Wholesalers Association

Entrant Company

NJI

Category

Website / Food & Beverage

Country / Region

United States

2023
Broadcast / Television
NYX Awards 2023 Winner - HER Disease, AML Communications Limited
gold
winner
Heart Research UK

Entrant Company

AML Communications Limited

Category

Broadcast / Television / Public Interest / Awareness

Country / Region

United Kingdom

2023
Design
NYX Awards 2023 Winner - Slam Dunk Public Affairs, NJI
gold
winner
The Home Depot

Entrant Company

NJI

Category

Design / Event Materials

Country / Region

United States