2023

NYX Awards - 2023 Silver Winner Winner: Ulled Asociados

Lindström Precision Cutters

Entrant Company

Ulled Asociados

Category

Commercial & Marketing / Marketing / Advertising / Other__

Client's Name

SNA Europe

Country / Region

Spain

Experience Level

Agency

Gallery

About The Entry

Known as the finest manufacturer of precision cutters and pliers, Lindström has set the standard in precision tool manufacturing since 1856, becoming the expert choice in the Electronics, Medical Device Manufacturing, Jewelry and Aerospace & Defense industries. As one of the oldest continuous producers of hand tools in existence today, Lindström maintains its edge over the competition through its technical expertise, attention to customer needs, and commitment to innovative technology. Metallurgy, manufacturing techniques and tremendously skilled craftspeople, particularly in the hardening of steel, are the hallmarks of this world-renowned manufacturer.
In 2022, Lindström approached Ulled to create two videos that could present two of its products to the market: the Ultra-Flush® cutters and the M2 Series Extra Hardened Cutters.The brief was to create short, appealing videos that could clearly showcase the functionality of these products, highlighting their qualities: precision, efficiency, reliability, durability and ergonomics.

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