2023

NYX Awards - 2023 Gold Winner Winner

The One - Limited Penthouse Collection

Entrant Company

NEEZO Studios

Category

Video / Web Based Productions - Real Estate

Client's Name

Mizrahi Developments

Country / Region

Canada

Experience Level

Agency

The One, officially deemed Canada's first "super tall" building, is set to take luxury real estate to a whole new level. The Limited Penthouse Collection in this 91-storey skyscraper is redefining the idea of luxury living. In order to bring the Limited Penthouse Collection to life, NEEZO Studios was tasked with creating a stunning 3D animation and renderings that would help sell the four $35,000,000 Limited Penthouses to buyers from around the world. Knowing just this, our mission for this animation was to truly portray the level of elegance and luxury of this collection while ensuring that this was as much of a photorealistic 3D experience as possible. With the reflection of the marble, the glistening of the glass, the shadows and reflections on surfaces - it was crucial for our animation to tell the correct story about what makes the Limited Penthouse Collection in Canada's soon-to-be tallest building so desirable. In addition to creating a photorealistic animation, the NEEZO team was also tasked with interior designing the entire penthouse collection seen in our video. This includes custom modeling 3D Baccarat chandeliers and vases seen throughout the video. To continue with the photorealism the whole way through, we also incorporated real life drone footage into all of the exterior scenes, so all of the views seen from the Penthouse are accurate. Rising in Toronto, The One has pushed boundaries and redefined the meaning of luxury real estate and we wanted to do the same with our 3D animation.

2023
Mobile App
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Entrant Company

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Category

Mobile App - Mobile App / Other__

Country / Region

United States

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Strategic Campaign
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Entrant Company

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Category

Strategic Campaign - Interactive Brand Experience

Country / Region

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Commercial & Marketing
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Entrant Company

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Category

Commercial & Marketing - Graphics

Country / Region

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Entrant Company

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Category

Marketing Effectiveness - Digital Marketing Campaign

Country / Region

United States