2023

NYX Awards - 2023 Grand Winner Winner

Pacific Drive - Story Trailer

Entrant Company

Player One Trailers

Category

Commercial & Marketing - Directing

Client's Name

Ironwood Studios

Country / Region

United States

Experience Level

Agency

We had the pleasure to revisit Pacific Drive once again when Ironwood Studios asked us to create their official story trailer. To do this, we ventured into the zone to uncover the mystery of what happened.

We were tasked with creating the trailer from concept to completion. To accomplish this, we took care of all gameplay capture, editing, music, mixing, VFX, and overall production polish.

We started the project with our iterative process once again, discovering the right tone and working to construct a trailer that would have the strongest impact. Ironwood expressed how they only wanted to tease the story without giving away too much. With that in mind, we worked on featuring the right balance of VO from the game, as well as constructing a narrative within the trailer that teased just enough of the story.

We filled this out with our cinematic capture and cinematography, creating unique moments that pushed the eerie and uncomfortable nature of exploring the zone, and unraveling the mystery held within.

All of this combined with our high paced editing, animation, and overall trailer process to create a strong asset that premiered at the Future Games Show.

Credits

Director, Producer, Capture Artist, Cinematographer, Editor, Sound Designer, Audio Mixer | Player One Trailers
Gage Allen
Producer | Player One Trailers
Ben Mallahan
Capture Actor | Player One Trailers
Tim Stockman
Producer | Ironwood Studios
Alyssa Askew
Producer | Ironwood Studios
Alex Dracott
Producer | Ironwood Studios
Seth Rosen
Writer | Ironwood Studios
Karrie Shao
Camera tools & support | Ironwood Studios
Richard Weschler
Engineering support | Ironwood Studios
Scott Kauker
In-Game Content | Ironwood Studios
Ironwood Studios
2023
Commercial & Marketing
NYX Awards 2023 Winner - Pacific Drive - Story Trailer
grand
winner

Entrant Company

Player One Trailers

Category

Commercial & Marketing - Sound / Sound Design

Country / Region

United States

2023
Content Marketing Strategy
NYX Awards 2023 Winner - Dissecting Inflation In Spain, A Report by AXA Partners
grand
winner

Entrant Company

Ulled Asociados

Category

Content Marketing Strategy - Special Topic Issue (NEW)

Country / Region

Spain

2023
Public Relations
NYX Awards 2023 Winner - SCOUTS CANADA IS CONCERNED ABOUT YOUR (BASIC CAMPING SKILLS
grand
winner

Entrant Company

Pointman News Creation

Category

Public Relations - Publicity Campaign

Country / Region

Canada

2023
Advertising
NYX Awards 2023 Winner - It takes balls to check balls
grand
winner
Testicular Cancer Society

Entrant Company

We The Brands

Category

Advertising - Advertising / Other__

Country / Region

Georgia