2023

NYX Awards - 2023 Gold Winner Winner: PRINCESS JULIANA INTERNATIONAL AIRPORT

Restoring a Princess

Entrant Company

PRINCESS JULIANA INTERNATIONAL AIRPORT

Category

Series or Campaign / Construction

Client's Name

Brian Mingo

Country / Region

Netherlands Antilles

Experience Level

Internal

On September 6, 2017 the Princess Juliana International Airport in Sint Maarten suffered significant damage when Hurricane Irma struck the island as a Category 5 hurricane. Wind-speeds of more than 185 miles/hrs. (296 km/hrs.) were recorded. Ten days later, the already compromised infrastructure was further compromised by Hurricane Maria. The roof of the terminal building was blown off; the entrance doors caved in and the inside of the terminal was battered. With most of the roof missing and exposed to the elements like rain and sea spray from the massive sea waves. This resulted in significant damage to equipment and electronics on all levels of the terminal.
The series "Restoring a Princess" takes you behind the scenes of the reconstruction process of the Princess Juliana International Airport (SXM). From the roof to the basement, from departure to arrival we'll show you all the hard work and dedication in getting the Princess back to her glory. This project was funded by the World Bank (WB) and the European Investment Bank (EIB) through a loan from the Government of Sint Maarten to the SXM Airport.

Credits

Darin Hodge
Gee Money
Suzy Kartokromo
Mirto Breell
Michelle McNaught
Damien Schmidt
2023
Public Relations
NYX Awards 2023 Winner - Up The Antibodies, Edelman
gold
winner
AstraZeneca

Entrant Company

Edelman

Category

Public Relations / Newspaper Placement

Country / Region

United States

2023
Marketing / Advertising Campaigns
NYX Awards 2023 Winner - Make The Switch, Casual
gold
winner
GP Batteries

Entrant Company

Casual

Category

Marketing / Advertising Campaigns / Product Launch

Country / Region

Hong Kong SAR

2023
Integrated Marketing
NYX Awards 2023 Winner - Navigating to the Future of Law, Harbor
gold
winner

Entrant Company

Harbor

Category

Integrated Marketing / Business to Business

Country / Region

United States

2023
Strategic Campaign
NYX Awards 2023 Winner - Opening of Tin Building by Jean-Georges , The Howard Hughes Corporation
gold
winner

Entrant Company

The Howard Hughes Corporation

Category

Strategic Campaign / Strategic Communications / Other__

Country / Region

United States