Make The Switch

Over 50 years ago, GP Batteries started manufacturing 9-volt dry batteries in a small factory on the outskirts of Hong Kong. Since those humble beginnings, they have grown to become one of the world’s biggest suppliers of portable power. GP Batteries power the devices and moments in people’s lives that make them feel more powerful. Every single day.

As people’s lives progress and place greater demands on our planet, GP Batteries have taken on the responsibility to develop more sustainable sources of power.

To play their part in building a greener tomorrow and to do it in a responsible manner, and to do it for the long run.

To promote their new range of rechargeable batteries known as REYCKO, GP Batteries engaged international award winning video agency Casual to craft a campaign that could communicate some of the key features and benefits of the new product range in the RECYKO series in a simple and effective way that would also drive home the idea of switching from traditional batteries to recyclables for the audience.

By highlighting the fact that with REYCKO consumers could use batteries numerous times, reducing how many batteries they would have to buy, while also reducing waste would both save them money and save the environment, Casual created a compelling campaign that connected with audiences across APAC (in particular China, Hong Kong, Singapore, Malaysia, Vietnam and other Asian countries where recycling rates have been lower than other markets).

The series of videos performed well in pre-roll, mid-roll and post-roll campaigns and GP Batteries saw a significant upswing in sales post launch of the videos that has not only maintained but continued to grow.

The campaign delivered well above all performance metrics but excellent in audience engagement.