2020

NYX Awards - 2020 Silver Winner Winner: C-4 Analytics

Campaign Creates Interest in Pre-Owned Inventory

Entrant Company

C-4 Analytics

Category

Advertising (NEW) / Advertising Campaign

Client's Name

Clawson Honda of Fresno

Country / Region

United States

Experience Level

Agency

When given new guidelines from the OEM that restricted Honda dealers from targeting each other, we partnered with our client to find a loophole. Utilizing geo-fencing display ads allowed us to target potential customers based on their location rather than the traditional direct route. This was successful as we saw incredible growth in comparison to the previous quarter.

Credits

C-4 Analytics
Lucy Berger
C-4 Analytics
Kat Fried
C-4 Analytics
Mel Billings
C-4 Analytics
Billy Sawyer
2020
Non-Broadcast
NYX Awards 2020 Winner - Art in Action: Speaking with Faith, Comcast
silver
winner

Entrant Company

Comcast

Category

Non-Broadcast / Documentary

Country / Region

United States

2020
Photography
NYX Awards 2020 Winner - Western Digital Women's Day Initiative, Jones Digital Media
silver
winner

Entrant Company

Jones Digital Media

Category

Photography / People / Portrait

Country / Region

United States

2020
Non-Broadcast
NYX Awards 2020 Winner - Art in Action: Speaking with Faith, Comcast
silver
winner

Entrant Company

Comcast

Category

Non-Broadcast / Cultural

Country / Region

United States

2020
Marketing Effectiveness
NYX Awards 2020 Winner - The Little Red Dog Telethon Part Chew, The Little Red Dog, Inc.
silver
winner

Entrant Company

The Little Red Dog, Inc.

Category

Marketing Effectiveness / Digital Marketing Campaign

Country / Region

United States