The Rise of The Thrift Class

Entrant Company

Attention Span Media

Category

Content Marketing & Writing / Feature Article

Client's Name

Adidas

Country / Region

United States

Experience Level

Agency

In just one generation, the fundamental economic landscape of the American population has shifted dramatically. We’re making less, but purchasing power has never been higher. The Thrift Class has adapted to a new economy and pioneered new forms of social engagement both on and off line. They may not only be showing us how to survive in the new economy, but teaching us meaningful lessons in how to live a good life in a postmodern world.

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2020

Series / Campaign