2020
The Rise of The Thrift Class
Entrant Company
Attention Span Media
Category
Content Marketing & Writing / Feature Article
Client's Name
Adidas
Country / Region
United States
Experience Level
Agency
About The Entry
In just one generation, the fundamental economic landscape of the American population has shifted dramatically. We’re making less, but purchasing power has never been higher. The Thrift Class has adapted to a new economy and pioneered new forms of social engagement both on and off line. They may not only be showing us how to survive in the new economy, but teaching us meaningful lessons in how to live a good life in a postmodern world.
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Country / Region
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Country / Region
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Category
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Category
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