Thickened Coffee Direct Mail

Attention Span Media’s design team helped introduce Hormel Health Labs’ new product, Thick & Easy® Coffee Sticks, to the world through a 5”x7” mailer. This design appeals to the mailing list of previous product purchasers with classic coffee visual elements and a handwritten note. The adhered product sample is strategically placed to highlight key features and demonstrate the single-use convenience of the coffee powder. Customers receiving the mailer ordered at a 3X higher rate than similar customers.