2020

NYX Awards - 2020 Gold Winner Winner: KoçSistem Bilgi ve IletiSim Hizmetleri A.S

KoçSistem Family Time CSR Project

Entrant Company

KoçSistem Bilgi ve IletiSim Hizmetleri A.S

Category

Strategic Communications / PR Campaign

Client's Name

Internal Team

Country / Region

Turkey

Experience Level

Internal

KoçSistem, intending to create a difference within its sphere of influence as a technology company, has launched the social responsibility project titled “Family Time”, which draws attention to digital screen dependency of children. With its Education Partner Mother Child Education Foundation (ACEV), KoçSistem increases social awareness on “well balanced use of technology” within family.
The project proceeds along two main courses. KoçSistem started the #haydikapatalım (let us turn it off) movement as the first step, inviting parents to take Family Time break for no more than one hour from 7 to 8 pm every day. The parents are called upon to turn off all screens and spend time with their children at “screen free” activities during this time within or outside their homes. The screen free activity alternatives for families are listed in the project web site ailesaati.kocsistem.com.tr. Thanks to the cooperation with Hasbro, age appropriate toys were delivered to 60 “influencer” mothers for their children, and games within family are supported.
The second aspect of the project is training. The awareness activities are strengthened with the face to face training programs offered through the Mom Support and Dad Support Programs of ACEV. We have reached out to 750 parents through the 94 courses opened in Istanbul and Izmir so far. The number of parents will be 1,330 by June 2020. Also, KoçSistem volunteers provide training to parents on “Secure Use of Internet” and “New Trends in Technology”.

Credits

KoçSistem - Marketing Group Manager
Ziya Özışık
KoçSistem - Digital Marketing and Marketing Communications Manager
Volkan Aytan
KoçSistem - Corporate Communications Manager
Beyza İşler
2020
Social Marketing / Communications
NYX Awards 2020 Winner - Petrol Ofisi Sosyal Lig, Promoqube
gold
winner

Entrant Company

Promoqube

Category

Social Marketing / Communications / Social Influencer Marketing

Country / Region

Turkey

2020
Social Marketing / Communications
NYX Awards 2020 Winner - e.l.f. Cosmetics Beautyscape Bahamas, Duncan Channon
gold
winner

Entrant Company

Duncan Channon

Category

Social Marketing / Communications / Social Influencer Marketing

Country / Region

United States

2020
Content Marketing & Writing
NYX Awards 2020 Winner - Memorable Mascots, North Star Inbound
gold
winner
North Star Inbound

Entrant Company

North Star Inbound

Category

Content Marketing & Writing / Brand Journalism

Country / Region

United States

2020
Website
NYX Awards 2020 Winner - Zue Botanicals - Natural Skincare for Latin Women, NoCave Media
gold
winner

Entrant Company

NoCave Media

Category

Website / Beauty & Cosmetics

Country / Region

United States