2020

NYX Awards - 2020 Silver Winner Winner: Sharkey Advertising

Adrea Rubin Marketing Logo

Entrant Company

Sharkey Advertising

Category

Design & Print / Corporate Identity

Client's Name

Adrea Rubin Marketing

Country / Region

United States

Experience Level

Agency

Gallery

About The Entry

A Direct to Consumer Agency with a Different View, Adrea Rubin Marketing, —certified by the Women’s Business Enterprise National Council as a diversified vendor— provides innovative data-driven solutions that lead to profitable growth. Marketing strategies encompass acquire, retain and retarget customers are accomplished by their “Think Different” approach.
We were hired to create a new Adrea Rubin Marketing logo depicting a modern, forward thinking brand, while keeping the iconic pink and orange branded Adrea Rubin colors. The Adrea Rubin Marketing fonts depict a vibrant personality using a modern serif and san serif typefaces. The multi-facet logo icon showcases personality by visually representing the tenor and tone of the Adrea Rubin brand. This square shape is made up of triangles that depict power, stability, and upward momentum, conveying movement and direction based on where the triangle’s point is facing. As a whole, the facets of this many-sided prism are meant to depicts that Adrea Rubin Marketing embraces all facts of diversity and inclusion—as well as offer a range of services and many features and different perspectives. The play of light on the diamond’s multifaceted surface, are strong layered geometric shapes, and a hard substance, which is the most beautiful and diversified Different View.

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