2020

Entrant Company
Morris Animal Foundation
Category
Content Marketing & Writing / Content Marketing / Other
Client's Name
Morris Animal Foundation
Country / Region
United States
Experience Level
Internal
“Sea turtles suffering from toxic red tide exposure could benefit from a therapy used to treat human drug overdoses,” was the lead in a September 16, 2019, Morris Animal Foundation press release. The release detailed a Loggerhead Marinelife Center study, which the Foundation is funding, that is testing a treatment that could greatly increase the rates at which turtles are released back into the wild after red tide poisoning.
The primary goal for this release was to succinctly explain how the process works and its superiority to current methods of rehabilitating afflicted sea turtles. Secondarily, we wanted to touch on the treatment’s origins in human medicine, to clear the human body of harmful drugs, like cocaine.
The release performed well, with 65 total stories and a potential circulation of more than 66 million readers. It received a second life after a pitched story in the Miami Herald ran in a dozen other outlets.
Credits
Entrant Company
IET.tv
Category
Series / Campaign / Nonprofit
Country / Region
United Kingdom
Entrant Company
Attention Span Media
Category
Publications / Newsletter
Country / Region
United States
Entrant Company
The Brand Collective
Category
Design & Print / Corporate Identity
Country / Region
United States
Entrant Company
TikTok Canada
Category
Commercials / Marketing / Entertainment
Country / Region
Canada