2020

NYX Awards - 2020 Gold Winner Winner: Morris Animal Foundation

Sea turtles and drug therapy

Entrant Company

Morris Animal Foundation

Category

Content Marketing & Writing / Content Marketing / Other

Client's Name

Morris Animal Foundation

Country / Region

United States

Experience Level

Internal

“Sea turtles suffering from toxic red tide exposure could benefit from a therapy used to treat human drug overdoses,” was the lead in a September 16, 2019, Morris Animal Foundation press release. The release detailed a Loggerhead Marinelife Center study, which the Foundation is funding, that is testing a treatment that could greatly increase the rates at which turtles are released back into the wild after red tide poisoning.
The primary goal for this release was to succinctly explain how the process works and its superiority to current methods of rehabilitating afflicted sea turtles. Secondarily, we wanted to touch on the treatment’s origins in human medicine, to clear the human body of harmful drugs, like cocaine.
The release performed well, with 65 total stories and a potential circulation of more than 66 million readers. It received a second life after a pitched story in the Miami Herald ran in a dozen other outlets.

Credits

Chief Marketing Officer
Carol Borchert
Public Relations Associate Director
Sean Anderson-Vie

2020
Media Relations / Publicity
NYX Awards 2020 Winner - Big Brothers Big Sisters - Mentors Needed, ASU PR Lab
gold
winner
Big Brothers Big Sisters of Central Arizona

Entrant Company

ASU PR Lab

Category

Media Relations / Publicity / Televison Placement

Country / Region

United States

2020
Mobile App
NYX Awards 2020 Winner - Coly - Color Pallets App, Den Klenkov
gold
winner

Entrant Company

Den Klenkov

Category

Mobile App / Utilities

Country / Region

Ukraine

2020
Content Marketing & Writing
NYX Awards 2020 Winner - The 5th Grader Who Fed Putnam County , Attention Span Media
gold
winner

Entrant Company

Attention Span Media

Category

Content Marketing & Writing / Brand Journalism

Country / Region

United States

2020
Audio & Podcasts
NYX Awards 2020 Winner - Talking Talent Podcast , PeopleScout
gold
winner

Entrant Company

PeopleScout

Category

Audio & Podcasts / Audio & Podcasts / Other

Country / Region

United States